The Art of B2B Market Research: Understand Your Audience Better–and Fast

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Marketing technology is the backbone of sustainable business growth. Iron Horse consultants draw on a deep understanding of marketing and sales technologies and our close relationships with our featured partners to help you achieve your growth objectives. 

Our expert teams invisibly stitch together your demand gen activities with your existing tech stack, enabling you to deliver relevant, connected customer experiences at scale.

Demandbase's unified, comprehensive B2B go-to-market suite, enables customers to embrace modern sales and marketing. To gain the advantages of Demandbase, businesses need to avoid spray and pray campaigns and gain a comprehensive understanding of their accounts. Our Demandbase experts help you target the right accounts and create relevant personalization to scale and advance account-based marketing programs that drive growth.

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From webinars to virtual events, ON24’s digital experience platform powers live, always-on and personalized experiences. Iron Horse helps you create engaging ON24 experiences that are integrated with the rest of your marketing campaigns to drive demand and deliver revenue.

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Marketo’s modern engagement platform is consistently named by Gartner as a Leader in CRM Lead Management. To gain the advantages of Marketo, businesses need to go deeper than create-it-and-leave-it drip campaigns. Our Marketo experts help you create and execute relevant, Marketo-enabled campaigns that make human connections at scale.

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6sense uses its patented AI platform to help you uncover and reach key accounts, empowering your entire revenue team to be more effective, efficient, and confident. Their solution reinvents how your organization creates, manages, and converts pipeline to revenue. Our 6Sense experts help you master buyer behavior targeting, focus on the right accounts and create relevant personalization to scale and advance account-based marketing programs that drive growth.

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Oracle Eloqua is one of the most widely used B2B automation platforms, featuring a range of capabilities, but many marketers only scratch the surface of what’s possible. Our Eloqua Luminaries help you take full advantage of your investment, to create intelligent campaigns that truly engage prospects and increase revenue.

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HubSpot offers a robust software stack for managing customer relationships and growing your business. Whether you use one component or many, our HubSpot experts help you leverage the power of these tools to create and execute inbound programs that drive traffic, engage prospects and convert more visitors into qualified leads.

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Our Salesforce experts help you streamline your sales processes, track leads, manage accounts, and analyze data, so you can make informed business decisions and enhance your customer relationships to accelerate the sales funnel.

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Iron Horse helps you leverage Zoominfo’s rich audience insights to identify your ideal customers and develop audience-centric campaigns that drive engagement and optimize sales and marketing efforts.

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Our Salesforce Account Engagement (Pardot) experts help unite your sales and marketing teams around a unified view of lead data, and provide strategic guidance in demand funnel development, lead scoring, and nurturing, so they can work together to to target, engage, and close high-value customers.

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