Why (and how) top companies are investing in content marketing in 2024

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Marketing technology is the backbone of sustainable business growth. Iron Horse consultants draw on a deep understanding of marketing and sales technologies and our close relationships with our featured partners to help you achieve your growth objectives. 

Our expert teams invisibly stitch together your demand gen activities with your existing tech stack, enabling you to deliver relevant, connected customer experiences at scale.

Demandbase's unified, comprehensive B2B go-to-market suite, enables customers to embrace modern sales and marketing. To gain the advantages of Demandbase, businesses need to avoid spray and pray campaigns and gain a comprehensive understanding of their accounts. Our Demandbase experts help you target the right accounts and create relevant personalization to scale and advance account-based marketing programs that drive growth.

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From webinars to virtual events, ON24’s digital experience platform powers live, always-on and personalized experiences. Iron Horse helps you create engaging ON24 experiences that are integrated with the rest of your marketing campaigns to drive demand and deliver revenue.

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Marketo’s modern engagement platform is consistently named by Gartner as a Leader in CRM Lead Management. To gain the advantages of Marketo, businesses need to go deeper than create-it-and-leave-it drip campaigns. Our Marketo experts help you create and execute relevant, Marketo-enabled campaigns that make human connections at scale.

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6sense uses its patented AI platform to help you uncover and reach key accounts, empowering your entire revenue team to be more effective, efficient, and confident. Their solution reinvents how your organization creates, manages, and converts pipeline to revenue. Our 6Sense experts help you master buyer behavior targeting, focus on the right accounts and create relevant personalization to scale and advance account-based marketing programs that drive growth.

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Oracle Eloqua is one of the most widely used B2B automation platforms, featuring a range of capabilities, but many marketers only scratch the surface of what’s possible. Our Eloqua Luminaries help you take full advantage of your investment, to create intelligent campaigns that truly engage prospects and increase revenue.

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Drift’s conversational marketing platform helps businesses connect with site visitors instantly to build more pipeline, increase close rates and retain customers. Iron Horse helps you harness the power of Drift to create relevant chatbot interactions that increase engagement and drive conversion.

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Whether your event is virtual or in-person, robust insights are critical for delivering meaningful follow-up and optimizing event ROI. Iron Horse helps you make the most of Bizzabo’s event success platform to create rewarding events, while surfacing insights to help your events grow in ways you never thought were possible.

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HubSpot offers a robust software stack for managing customer relationships and growing your business. Whether you use one component or many, our HubSpot experts help you leverage the power of these tools to create and execute inbound programs that drive traffic, engage prospects and convert more visitors into qualified leads.

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Postal.io's curated experience marketing platform helps businesses generate leads, book meetings, retain customers and delight employees through meaningful gifts and experiences. Iron Horse helps you get the most out of Postal.io's platform to drive pipeline growth, engage prospects and customers and enable lead acceleration.

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