Why (and how) top companies are investing in content marketing in 2024
Iron Horse Sales Enablement Training & Content.
Ensure Sales can connect with prospects and accounts in the right moment and the right way to move the conversation forward.
The new go to market requires a different Sales approach.
Here’s how Iron Horse can help.
SALES MOTION ALIGNMENT
Ensure marketing programs align to and support sales motions—such as land and expand—and structures such as hunter/farmer.
ABM PLATFORM TRAINING
Set sales reps up for success with customized training on how to easily and regularly access and activate ABM platform insights, such as members of the buying group, intent signals and digital activity.
SALES SEQUENCES AND PLAYBOOKS
Help sales reps reach and engage high-intent leads with templatized sales outreach sequences that can be personalized and run independently or in parallel with marketing nurtures.
Implement a proven strategy to manage the behavioral changes needed to optimally use new insights to drive revenue and avoid chasing tire-kickers.
Need more reasons to create better alignment between Marketing & Sales?
increase in sales-ready leads
increase in appointments
FTEs reallocated from busywork
Explore our resources.
Take the next step with your growth strategy.