People, Not Personas: How to Humanize Your Marketing
Our formula for your satisfaction.
Integrated, data-driven approach. Industry-leading technology. Superior results.
Your customers are the heart of your business and of our approach. We start by constructing a deep understanding of your customers’ needs and habits. Using our audience-centric, integrated marketing approach, we help you develop ongoing customer relationships that increase conversions and cultivate advocacy.
- Buyer & Account Journey
- Persona Development
- KPI and Benchmark Alignment
- Competitive Insights
- Consumer Research
- Market Landscape Analysis
- Mission & Vision Development
- Integrated Demand Gen Strategy
The days of A/B testing a couple of headlines are gone, replaced by the ability to rapidly test hundreds of variations for multiple audiences across multiple channels. As with our other services, we use our deep understanding of your individual buyer’s journey to help you identify opportunities where prospects group together online and offline and then execute targeted, measurable, global campaigns that emphasize results and reduce false positives, while protecting brand safety.
- Paid Social
- Content Syndication
- Search Engine Marketing
- Media Planning & Buying
- Performance Media Strategy
- Channel Exploration
- Third-party Publisher Programs
- Partner Co-Marketing Performance Media Programs
- Customized Analytics Dashboards
Experience & Personalization.
Inundated with ads. Desensitized by generic messaging. How do you reach customers in today’s saturated marketplace?
We help companies effectively combat buyer fatigue with targeted, audience-centric communications that engage prospects where and when works best for them. As with everything we do, we start with a deep understanding of your audience. Using the information they have shared with us in a respectful manner, we build campaigns and programs that break through the chatter and nudge them to engage without being overwhelming—from the first touch to post-sale.
- Customer Data Warehouse
- Customer 360-degree Engagement Analytics
- Testing & Optimization Plans across Channels
- Progressive Profiling
- Personalized Content Creation
Most companies focus time and resources on top-of-funnel advertising without a clear pathway to convert those initial engagements into ongoing relationships. We use a multichannel approach to engage and delight customers throughout the customer journey, resulting in long-lasting relationships that translate into loyal customers, continued advocacy and more sales.
- Email Marketing – Hubspot, Marketo Eloqua
- Lead Generation – Social, Display, Content Syndication
- Customer Analytics & Intelligence
- Omnichannel Relationship Marketing Audit & Strategy
- Demand Gen Content Creation
Customer loyalty marketing.
Gamification can be a highly successful mechanism for capturing consumer attention. To truly engage and maintain customers, we create programs that not only reward users for participation, but allow you to educate and influence them throughout the process—for deeper engagement, stronger loyalty, and higher conversions.
- Loyalty Programs
Enterprise technology solutions.
The ability to quickly acquire, interpret and act on data is fundamental to modern marketing functions. We build a deep understanding of your organization to define, implement and manage marketing and advertising tech platforms within that full picture.
We leverage today’s leading cloud-platforms, our deep data management experience, and partnerships with and certifications in leading platforms such as Adobe, Eloqua, Marketo and Hubspot, to deliver integrated solutions that give you the agility, control and holistic funnel view necessary to excel in today’s data-driven world.
- Data Acquisition
- Activation & Management
- Data Processing & Customer Data Integration (CDI)
- Marketing Cloud Platforms
- Hosted & Managed Marketing Database Services
- Marketing Technology Strategy
We leverage our technology expertise to help you succeed.
Ready to learn more?
Get in touch.
Ready to transform your demand gen efforts through truly integrated campaigns? Drop us a line!
Or, reach us the old fashioned way:
6111 Bollinger Canyon Road
San Ramon, CA 94583
1001 SE Water Avenue
Portland, OR 97214