People, Not Personas: How to Humanize Your Marketing

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Our formula for your satisfaction.

Integrated, data-driven approach. Industry-leading technology. Superior results.

Audience Strategy.

Your customers are the heart of your business and of our approach. We start by constructing a deep understanding of your customers’ needs and habits. Using our audience-centric, integrated marketing approach, we help you develop ongoing customer relationships that increase conversions and cultivate advocacy.

Elements Include:

Buyer & Account Journey
Persona Development
KPI and Benchmark Alignment
Competitive Insights
Consumer Research
Market Landscape Analysis
Mission & Vision Development
Integrated Demand Gen Strategy

Performance Media.

The days of A/B testing a couple of headlines are gone, replaced by the ability to rapidly test hundreds of variations for multiple audiences across multiple channels. As with our other services, we use our deep understanding of your individual buyer’s journey to help you identify opportunities where prospects group together online and offline and then execute targeted, measurable, global campaigns that emphasize results and reduce false positives, while protecting brand safety.

Elements Include:

Paid Social
Programmatic
Retargeting
Display
Content Syndication
Search Engine Marketing
Media Planning & Buying
Performance Media Strategy
Channel Exploration
Third-party Publisher Programs
Partner Co-Marketing Performance Media Programs
Customized Analytics Dashboards

Experience & Personalization.

Inundated with ads. Desensitized by generic messaging. How do you reach customers in today’s saturated marketplace?

We help companies effectively combat buyer fatigue with targeted, audience-centric communications that engage prospects where and when works best for them. As with everything we do, we start with a deep understanding of your audience. Using the information they have shared with us in a respectful manner, we build campaigns and programs that break through the chatter and nudge them to engage without being overwhelming—from the first touch to post-sale.

Elements Include:

Customer Data Warehouse
Customer 360-degree Engagement Analytics
Testing & Optimization Plans across Channels
Progressive Profiling
Personalized Content Creation

Relationship Marketing.

Most companies focus time and resources on top-of-funnel advertising without a clear pathway to convert those initial engagements into ongoing relationships. We use a multichannel approach to engage and delight customers throughout the customer journey, resulting in long-lasting relationships that translate into loyal customers, continued advocacy and more sales.

Elements Include:

Email Marketing – Hubspot, Marketo Eloqua
Webinars
Lead Generation – Social, Display, Content Syndication
Customer Analytics & Intelligence
Omnichannel Relationship Marketing Audit & Strategy
Demand Gen Content Creation

Customer loyalty marketing.

Gamification can be a highly successful mechanism for capturing consumer attention. To truly engage and maintain customers, we create programs that not only reward users for participation, but allow you to educate and influence them throughout the process—for deeper engagement, stronger loyalty, and higher conversions.

Elements Include:

Gamification
Contests
Sweepstakes
Loyalty Programs

Enterprise technology solutions.

The ability to quickly acquire, interpret and act on data is fundamental to modern marketing functions. We build a deep understanding of your organization to define, implement and manage marketing and advertising tech platforms within that full picture.

We leverage today’s leading cloud-platforms, our deep data management experience, and partnerships with and certifications in leading platforms such as Adobe, Eloqua, Marketo and Hubspot, to deliver integrated solutions that give you the agility, control and holistic funnel view necessary to excel in today’s data-driven world.

Elements Include:

Data Acquisition
Activation & Management
Data Processing & Customer Data Integration (CDI)
Marketing Cloud Platforms
Hosted & Managed Marketing Database Services
Marketing Technology Strategy

Our formula for your satisfaction.

Integrated, data-driven approach. Industry-leading technology. Superior results.

Audience Strategy.

Elements Include:

Performance Media.

Elements Include:

Experience & Personalization.

Elements Include:

Relationship Marketing.

Elements Include:

Customer loyalty marketing.

Elements Include:

Enterprise technology solutions.

Elements Include:

Tech Expertise.

We leverage our technology expertise to help you succeed.

Marketing Automation

Analytics

CRM

Media

Data

Brand Safety

Loyalty

Content

Ready to learn more?

Our formula for your satisfaction.

Integrated, data-driven approach. Industry-leading technology. Superior results.

Audience Strategy.

Elements Include:

Performance Media.

Elements Include:

Experience & Personalization.

Elements Include:

Relationship Marketing.

Elements Include:

Customer loyalty marketing.

Elements Include:

Enterprise technology solutions.

Elements Include:

Tech Expertise.

We leverage our technology expertise to help you succeed.

Marketing Automation

Analytics

CRM

Media

Data

Brand Safety

Loyalty

Content

Ready to learn more?

Get in touch.

California

Portland