The Many Flavors of Hybrid: Creating the Perfect Event Portfolio

Our services.

From strategy to execution.

Relationships are foundational to your growth—and ours.

That’s why we make it a priority to build relationships with our clients. Whether you’re seeking strategic guidance, need end-to-end program design and implementation, or are simply looking for an expert team to execute your campaign, we work closely with your team to understand your goals, and deliver campaigns that exceed your expectations and drive results.

CMO Advisory.

Marketing has changed. Bringing in leads is not enough. Today’s marketers are on the hook to deliver a measurable impact on sales acceleration. Initiatives like personalization, automation and reporting must be recast to support new outcomes and goals. At the same time, account based marketing (ABM) is essential, martech ubiquitous, and the pace of change breakneck. In order to be agile and accountable, marketers must have a solid foundation of processes and technology that enable collaboration with sales. That’s where Iron Horse comes in. We work closely with marketing and sales leaders to understand your business objectives. Then we provide systematic, prioritized, actionable recommendations to drive alignment and work together to achieve your organization’s growth goals.

Key marketing strategy services include:

Marketing strategy
Budget allocation
Functional priorities
Campaign planning
Account based marketing (ABM)
Strategy & optimization
Organizational structure
Marketing processes
Report analysis & insights
Marketing metrics and KPIs
Demand forecasting
Sales enablement

Demand Generation

The customer is everywhere and your demand gen must be too. Being multichannel is not enough. Today’s B2B demand gen efforts are still largely unconnected—leading to a haphazard customer experience plagued by inconsistent messaging and no clear path to convert one-off experiences into long-term relationships. We use an integrated approach to create true omnichannel campaigns that engage customers throughout their journey—resulting in a cohesive experience that drives conversion, and fosters advocacy and growth for your brand.

Key demand gen services include:

Audience segmentation & analysis
Content analysis & strategy
Market & competitive analysis
Campaign planning
Account-based marketing (ABM) strategy & optimization
Partnership marketing
Inbound & outbound (nurture) development
Messaging & value prop
Website design & optimization
Webinars & virtual events
Asset copy & design
Analytics & reporting

Performance Media.

The average B2B customer requires more than a dozen touches before they engage. So how can you make sure your message stays front and center for your target audience long enough for them to engage? We help you cut through the digital noise. We take an agile optimization approach to create personalized engagement across channels and touchpoints to drive results.

Key performance media services include:

Omnichannel media strategy
Audience targeting & segmentation
Account based marketing (ABM)
Media planning & buys
Paid social
Third-party publisher programs
Paid media (programmatic, content syndication, SEM, etc.)
Influencer program development
Copy & design
Analytics & reporting

Digital Experiences.

B2B buyers engage with an average of 13 content pieces before making a decision. Interactive content, webinars, virtual & hybrid events, and other digital experiences are critical for capturing attention, differentiating your solution, and helping buyers make a decision. At the same time, screen fatigue is real, and unnecessary interactivity and over-long sessions hurt more than they help. Our content, creative and engineering teams work closely together to design and develop high-impact digital experiences that build trust with your target audience, advance the buying process, and turn customers into loyal advocates.

Key digital experience services include:

Webinars
Virtual & hybrid events
Website and microsite
Interactive content
Online demos
Motion graphics
Data visualizations & infographics
Sales training & enablement

Marketing Operations.

Today’s marketing organization is expected to be able to scale massively and measure performance in real time. But many organizations do not have the right expertise, processes or technology in place to deliver on these expectations. We help you identify and correct ineffective processes, underutilized martech and integration challenges so you can operate more efficiently and maintain quality and consistency as you scale and grow.

Key marketing operations services include:

Martech integration
Data management
Lead prioritization
Automation & workflow support
SLAs
Martech systemization & optimization
Strategic & technical campaign guidance
Privacy & legal compliance
Campaign managed services

Insight & Analytics.

The ability to quickly acquire, interpret and act on data is fundamental to modern marketing functions. But which measurements actually help you drive forward your goals and objectives? And how can you get a full picture in real time when you are driving engagements across multiple platforms and channels?

We help you identify both the right metrics for your goals and the right data sources for those metrics. Our data science and engineering teams work together to standardize, normalize, enrich and filter your data and create custom dashboards that integrate data across channels so you can derive actionable insights, optimize your engagements, and prove ROI.