Discover what Gainsight learned from its 18,000-person virtual event.

Register Now

Our formula for your satisfaction.

Integrated, data-driven approach. Industry-leading technology. Superior results.

Audience Strategy.

Your customers are the heart of your business and of our approach. We start by constructing a deep understanding of your customers’ needs and habits. Using our audience-centric, integrated marketing approach, we help you develop ongoing customer relationships that increase conversions and cultivate advocacy.

Elements Include:

  • Buyer & Account Journey
  • Persona Development
  • KPI and Benchmark Alignment
  • Competitive Insights
  • Consumer Research
  • Market Landscape Analysis
  • Mission & Vision Development
  • Integrated Demand Gen Strategy

Performance Media.

The days of A/B testing a couple of headlines are gone, replaced by the ability to rapidly test hundreds of variations for multiple audiences across multiple channels. As with our other services, we use our deep understanding of your individual buyer’s journey to help you identify opportunities where prospects group together online and offline and then execute targeted, measurable, global campaigns that emphasize results and reduce false positives, while protecting brand safety.

Elements Include:

  • Paid Social
  • Programmatic
  • Retargeting
  • Display
  • Content Syndication
  • Search Engine Marketing
  • Media Planning & Buying
  • Performance Media Strategy
  • Channel Exploration
  • Third-party Publisher Programs
  • Partner Co-Marketing Performance Media Programs
  • Customized Analytics Dashboards

Experience & Personalization.

Inundated with ads. Desensitized by generic messaging. How do you reach customers in today’s saturated marketplace?

We help companies effectively combat buyer fatigue with targeted, audience-centric communications that engage prospects where and when works best for them. As with everything we do, we start with a deep understanding of your audience. Using the information they have shared with us in a respectful manner, we build campaigns and programs that break through the chatter and nudge them to engage without being overwhelming—from the first touch to post-sale.

Elements Include:

  • Customer Data Warehouse
  • Customer 360-degree Engagement Analytics
  • Testing & Optimization Plans across Channels
  • Progressive Profiling
  • Personalized Content Creation

Relationship Marketing.

Most companies focus time and resources on top-of-funnel advertising without a clear pathway to convert those initial engagements into ongoing relationships. We use a multichannel approach to engage and delight customers throughout the customer journey, resulting in long-lasting relationships that translate into loyal customers, continued advocacy and more sales.

Elements Include:

  • Email Marketing – Hubspot, Marketo Eloqua
  • Webinars
  • Lead Generation – Social, Display, Content Syndication
  • Customer Analytics & Intelligence
  • Omnichannel Relationship Marketing Audit & Strategy
  • Demand Gen Content Creation

Customer loyalty marketing.

Gamification can be a highly successful mechanism for capturing consumer attention. To truly engage and maintain customers, we create programs that not only reward users for participation, but allow you to educate and influence them throughout the process—for deeper engagement, stronger loyalty, and higher conversions.

Elements Include:

  • Gamification
  • Contests
  • Sweepstakes
  • Loyalty Programs

Enterprise technology solutions.

The ability to quickly acquire, interpret and act on data is fundamental to modern marketing functions. We build a deep understanding of your organization to define, implement and manage marketing and advertising tech platforms within that full picture.

We leverage today’s leading cloud-platforms, our deep data management experience, and partnerships with and certifications in leading platforms such as Adobe, Eloqua, Marketo and Hubspot, to deliver integrated solutions that give you the agility, control and holistic funnel view necessary to excel in today’s data-driven world.

Elements Include:

  • Data Acquisition
  • Activation & Management
  • Data Processing & Customer Data Integration (CDI)
  • Marketing Cloud Platforms
  • Hosted & Managed Marketing Database Services
  • Marketing Technology Strategy

Tech Expertise.

We leverage our technology expertise to help you succeed.

Marketing Automation

Artboard 1
Adobe Campaign
Salesforce Pardot

Analytics

tableau
Comscore
Artboard 1
Adobe Analytics

CRM

Salesforce
Microsoft Dynamics

Media

Artboard 1
Artboard 1
Artboard 1
LinkedIn
Simplifi
Google Ads
Outbrain
Taboola
Bidtellect
Netmining
Artboard 1
Pingdom
NetLine
Demand Gen
Quantcast
Adobe Advertising Cloud
Metadata

Data

Leadspace
Clearbit
Dun and Bradstreet
Datafox
Semrush
Trendkite
Hotjar
Adobe Target
Amazon Redshift
Zoominfo

Brand Safety

MOAT
Artboard 1

Loyalty

Artboard 1
influitive

Content

Kapost
Contently
PathFactory
SnapApp
Adobe Experience Manager
WordPress
Movable Ink

Ready to learn more?


Get in touch.

Ready to transform your demand gen efforts through truly integrated campaigns? Drop us a line!








Iron Horse needs the contact information you provide to us to contact you about our services. You may unsubscribe from these communications at any time. For more info on our privacy practices, check out our Privacy Policy.

Book a Meeting
Schedule a time to chat with an Iron Horse consultant.

Or, reach us the old fashioned way:

California

6111 Bollinger Canyon Road
Suite 555
San Ramon, CA 94583
(408) 841-7399

Portland

1001 SE Water Avenue
Suite 330
Portland, OR 97214
(408) 841-7399

© 2020 Iron Horse Interactive. All rights reserved. Privacy Policy