WEBINAR: Transitioning from CMO to CRO: Insights from the Front Lines.

Iron Horse Program Planning & Management Services.

Let Iron Horse design, manage, and execute the program activation details to deliver the outcomes you want.

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Are you confident your marketing programs support your overall growth goals?

Here’s how Iron Horse can help.

PROGRAM DESIGN

Create a unified conversation with prospects and accounts wherever they are with intentional orchestration of content and activations from Marketing and Sales.

ACCOUNT IDENTIFICATION & LIST MANAGEMENT

Using demographic, firmographic, and technographic information, as well as your business’s data, zero in on high probability segments and accounts for more efficient and effective programs and campaigns.

AUDIENCE INSIGHTS AND JOURNEY MAPPING

Feel confident that your campaigns and programs will reach and engage the people who influence and decide on purchases at your high-value accounts. Explore our individual audience insights and journey mapping offerings.

PROGRAM ACTIVATION AND OPTIMIZATION

Get your ABM, demand gen, or developer marketing program into the market quickly and then test, iterate, and optimize spend as you build to your final state.

CHANGE MANAGEMENT

Implement a proven strategy to manage the behavioral changes needed to excel at the new sales and marketing motion as the roles of each function evolve.