Paid media plays a crucial role in helping you get discovered and get chosen. Is yours doing its job?
Turn “wish we could” into “yeah we did.”
How can we end the cycle of catch and release?
If your ICP isn’t taking action, you’re wasting your spend.
Tell us your challenge. We’ll help build campaigns that efficiently reach and impact the buyers who matter most.
We’ll bring precision to your targeting and get the right message in front of the right people in the right places.
We'll identify a media mix that puts your brand in front of your buyers wherever they are—from LinkedIn to YouTube.
We'll build a cross-channel retargeting strategy that keeps you top of mind until buyers are ready to choose you.
We’ll show you what’s working and what’s not, bridging the gap between campaign performance and your C-suite’s KPIs.
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How can we end the cycle of catch and release?
We start with your ICP and goals—and create a targeting strategy and creatives that put the right messages in front of the right people for real conversions.
We build the right mix—LinkedIn, Reddit, AI-optimized channels, content syndication, etc.—reaching your buyers where they actually engage.
We help you define KPIs that matter, optimizing for quality leads rather than vanity metrics.
We connect data from multiple platforms to see who's interacting with your content and what they do next.
We build experimentation into every strategy, testing platforms and approaches to help outperform your competition.
We optimize the full experience—ads, creative, landing pages, integration—so campaigns deliver real business results.
Why marketers choose us in their words
"We wouldn’t have been able to do it alone … Iron Horse helped us strategize and execute at the speed we needed."
Campaigns built to convert
- PAID MEDIA
- WEBINARS
- CONTENT CREATION
- WEB DESIGN & DEV
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Choose a package to power your pipeline
Media Performance Assessment and Planning
Find out what's working in your current paid media strategy—and what isn't—with targeted optimizations based on your budget and goals.
3 weeks
Starts at
$20K
What’s included?
- Performance & reporting analysis
- Target audience engagement review
- Media plan with channel mix & retargeting strategy
- Optimization strategy
- CRO recommendations
Paid Media Management
Breathe life into your paid media activations with strategic management designed to improve ROI and drive consistent performance.
Minimum 6 months
Starts at
$7.5k
What’s included?
- Creative refresh
- Channel mix management
- Cross-channel retargeting
- Campaign activation
- Ongoing reporting & optimization
Industry Publisher Programs
Build awareness and meaningful engagement by reaching your target audience through the publishers and platforms they trust most.
Varies
What’s included?
- Publisher and program selection
- Price and value negotiations
- Content assessment and production
- Ongoing reporting & optimization
Our packages are just the beginning
Book a discovery call to see how we can help you deliver more effective paid media campaigns.
1. Target
We identify smaller, more specific audience segments that align with your business goals.
2. Plan
We recommend the right channel mix, messaging and content to maximize budget efficiency.
3. Execute
We create and activate ads that stop the scroll, tuned to your audience, budget and objectives.
4. Refine
We monitor performance and adjust campaigns based on real insights to maximize impact.
Insights and practices to keep you ahead
Your questions, answered
We can support your team from strategy to execution, including:
- Target audience definition
- Channel and platform selection
- KPI definition
- Ad copy and creative design
- Demand-optimized landing page design and development
- Data-driven, cross-channel retargeting
- Campaign execution
- Performance optimization
- Detailed reporting and analysis
- Full transparency on spend by channel, platform and campaign
We look at your goals, audience and buyer journey and what has and hasn't worked in the past. Then we tap our expertise across channels (social, display, syndication, industry publishers and more) and vendor insights to build a plan that maximizes impact on your objectives. Never out of habit. Never based on vendor preferences. Always focused on what delivers.
We work directly with partners across the paid media ecosystem to understand their platforms inside and out—including features, capabilities and limitations. That means we can design multi‑channel strategies that go beyond standard setups to deliver what works best for your specific goals.
We also ensure that leads generated through paid campaigns flow cleanly through your tech stack (Salesforce, Marketo, HubSpot, Demandbase and others), so your sales team gets rich engagement data and can follow up fast.
At Iron Horse, we build paid media strategies that don't stop at the click. Most programs get buyers to the door and let them walk right back out—catch and release. We fix that by refining your audience, making sure your landing page experience continues the conversation your ads started, and retargeting warm buyers until they're ready to convert
We look at paid media as an integrated part of your overall marketing strategy. We start by refining your audiences based on 1st party signals, firmographics, technographics, and unstructured data using agentic platforms and LLMs. We then match these audiences and orchestrate them across multiple paid channels, leveraging today’s tools to intelligently retarget and propel buyers toward action, delivering high ROAS and pipeline influence.