Make the most out of your B2B video content.
Fill your pipeline with the right leads.
Learn more about Iron Horse’s paid media services.
Break the cycle of inefficient paid media programs that deliver lackluster results.
When your paid media doesn’t deliver the results you need, the rest of your campaign comes to a standstill. Unpacking the problem can be challenging but one thing is certain: pursuing the same strategy on the same platforms, won’t bring better results.
At Iron Horse, we take an audience-centric approach to determine the best paid media mix for your budget and campaign goals. We draw on our deep understanding of the modern buyer’s journey, expertise in working with publishers and communities, product review sites and content syndication vendors, to create an overall experience that matches how your buyers buy—so you’re not just filling the pipeline, but driving sales.
Schedule a consultation to learn how our paid media services can help you bust out of the status quo and drive the outcomes you want.
Recipe for success.
Whether you’re looking to make the best use of additional budget, facing a cut, or seeking a different approach in the face of new market pressures, here’s how Iron Horse can help you drive results.
Know who you’re targeting—and why
Choose the right mix of tactics and platforms
Measure for business impact
Integrate your data
Build in experimentation
Optimize the whole experience
Know who you’re targeting—and why
High volume approaches bring low quality leads.
Enterprise execs need a different approach—with different messaging, different content, on different channels—than commercial practitioners. We start with your particular audience and business goals and craft a strategy that puts the right content in front of the right people in the right place—so the resulting clicks can actually lead to further engagement.
Choose the right mix of tactics and platforms
Your audience’s best channel may not even be on your radar.
Different platforms and different vendors have different strengths and reach. We leverage a mix of platforms and tactics, including publishers and communities, product review sites and ABM focused content syndication vendors, to reach your target audience in the places they trust and build meaningful engagement with your brand.
Measure for business impact
Eyeballs don’t pay the bills.
Impressions, clicks and form fills don’t mean a lot if they don’t come from your ICP. We help you define and track KPIs that are aligned with your overall campaign goals and map to your target audience, so you can optimize for quality, not quantity.
Integrate your data
You can’t afford gaps in the story.
We help you connect the dots between data from multiple sources and platforms so you can gain the most complete picture of account activity. Then we help you use that information to derive the next best action, create better predictive models, and accelerate conversion.
Build in experimentation
What’s novel is what stands out.
We keep your competition on their toes with a structured optimization strategy that goes beyond creatives to test different platforms, vendors and approaches and adjust accordingly for the most budget impact.
Optimize the whole experience
Leads are not the end game.
We look at all the factors that affect conversion—from ad copy and creatives to content strategy to landing page optimization to platform integration—to help you build campaigns that don’t just sound good on paper or deliver surface-level results.
High volume approaches bring low quality leads.
Enterprise execs need a different approach—with different messaging, different content, on different channels—than commercial practitioners. We start with your particular audience and business goals and craft a strategy that puts the right content in front of the right people in the right place—so the resulting clicks can actually lead to further engagement.
Your audience’s best channel may not even be on your radar.
Different platforms and different vendors have different strengths and reach. We leverage a mix of platforms and tactics, including publishers and communities, product review sites and ABM focused content syndication vendors, to reach your target audience in the places they trust and build meaningful engagement with your brand.
Eyeballs don’t pay the bills.
Impressions, clicks and form fills don’t mean a lot if they don’t come from your ICP. We help you define and track KPIs that are aligned with your overall campaign goals and map to your target audience, so you can optimize for quality, not quantity.
You can’t afford gaps in the story.
We help you connect the dots between data from multiple sources and platforms so you can gain the most complete picture of account activity. Then we help you use that information to derive the next best action, create better predictive models, and accelerate conversion.
What’s novel is what stands out.
We keep your competition on their toes with a structured optimization strategy that goes beyond creatives to test different platforms, vendors and approaches and adjust accordingly for the most budget impact.
Leads are not the end game.
We look at all the factors that affect conversion—from ad copy and creatives to content strategy to landing page optimization to platform integration—to help you build campaigns that don’t just sound good on paper or deliver surface-level results.
Case Study
See how Iron Horse helped Brillio reach and engage 400 targeted accounts in response to breaking news.
What makes Iron Horse different.
Some pithy little thing here or maybe it can go away.
Growth marketing experts.
You’ll get the dream team from start to finish.
Vendor relationships.
Our 25+ years of experience and relationships allow us to curate programs in a unique manner.
Platform knowledge.
We love to nerd out on Adtech, Martech and CRM platforms so that all our paid media efforts are data driven and drive attribution.
Culture of innovation.
We love to innovate and try new providers, so our customers can always be a step ahead of their competition.
End to end strategy and execution.
We can support every aspect of your paid media plan—from GTM strategy to CRO.
Iron Horse is always going above and beyond to provide value for our clients. They stay up to date on new capabilities and offerings, give product feedback to help us optimize the platform, and dig deep into the data to ensure we're achieving customer goals.
Quote Author
• Company
Need more reasons to reimagine your GTM strategy?
150%
Increase in leads
25%
more appointments
25%
Increase in MQLs
We work with marketing and sales teams to tackle their biggest ABM challenges.
Shifting to an audience-centered approach.
Accessing the full capabilities of your tech.
Converting analytics to actions.
Our account based marketing services.
Campaign development and execution.
Here are some of the companies
we’ve helped drive pipeline.
Check out our sweet, sweet logos. Damn, they look good.
