Iron Horse GTM Strategy Formulation Services.

Drive organizational growth with a data-informed marketing strategy grounded in how today’s B2B buyers really buy.

Today’s buying landscape requires a new approach.

Don’t leave marketing outcomes up to chance.

Here’s how Iron Horse can help.

GROWTH STRATEGY FORMULATION

Using our growth framework, align marketing’s approach with sales and business goals for the optimal go-to-market strategy.

MARKET INTELLIGENCE

Understand the dynamics of the markets you serve through a 360-degree analysis of competitive, audience, and 1st and 3rd party insights.

OPPORTUNITY PLANNING & PRIORITIZATION

Determine which opportunities to prioritize based on market factors, internal readiness, and your organization’s growth goals.

AUDIENCE TARGETING STRATEGY

Using a combination of 1st and 3rd party data, including intent data, identify the market segments, accounts, departments, buying groups and personas with the highest propensity to buy.

NEEDS-TO-SOLUTION MAPPING

Identify and map all the products or services that address the needs of your target audiences to create effective, portfolio-based messaging and campaigns.