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The Iron Horse blog.

Insights and best practices for winning in the new go to market.

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Why isn't my demand gen program delivering?

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Essential Reads

6 ways your paid media strategy is working against you—and how to fix it.
Monica Behncke on why your demand gen program isn't delivering the results you expect.
Amber Keller on the missing link in your campaign strategy.
Samir Mehta on the invisible buyer.
Three effective email nurtures you should steal today.

Insights.

How I convince our clients to ungate their content.

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Why isn’t my demand gen program delivering?

Read Time: 7 Mins

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The next evolution of GenAI is happening. Let’s go!

Read Time: 7 Mins

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The invisible buyer: How AI agents will reshape B2B buying.

Read Time: 5 Mins

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Content journey mapping is the missing link in your campaign strategy.

Read Time: 8 Mins

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How to make your content campaigns deliver the results you want.

Read Time: 6 Mins

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Mastering audience-centric marketing in 2025. (Or what B2B marketers can learn from pickleball.)

Read Time: 6 Mins

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How much effort should I put into AI prompting? An experiment.

Read Time: 9 Mins

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Practices for Demand Gen.

[TEMPLATE + GUIDE] How to perform a content audit.

Read Time: 8 Mins

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Creating cohesive buyer experiences from first click to conversion.

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A film production slate at the top of a flowchart, leading to icons indicating a text document, an audio file, and an infographic.

Boosting your ROI by repurposing content.

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10 Ideas for optimizing and personalizing your website (with real-world examples).

Read Time: 5 Mins

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Practices for Developer Marketing.

A diverse group of business professionals, representing the many people who play a role in the GenAI buying group.

Understanding the GenAI Infrastructure buying group.

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A pair of hands type on a laptop, building the future of GenAI developer marketing.

Using developer marketing to earn your place in the GenAI stack.

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[Infographic] The top 4 content types developers are genuinely interested in.

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Tech vs developer marketing, and why to use both.

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Practices for ABM.

Content for ABM: Engage your buyers every step of the way.

Read Time: 10 Mins

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The ABM tech stack: How to start small and scale.

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9 Tips to elevate your ABM campaigns with engaging webinars.

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How to use intent data across the customer lifecycle.

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Practices for Marketing Ops.

Someone types at a laptop, while a blue checkmark hovers, indicating they've completed a marketing automation field audit.

Marketing automation field audits: What they are and why you need one.

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Everything you need to know about Marketo tokens.

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data hygiene best practices to help keep a tidy MAS database

Does your marketing database need an annual checkup?

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Why and how to archive assets in Marketo.

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Culture.

24 things we learned to do better this year: work and life edition.

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Inside Iron Horse: Meet Maria Gianotti.

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Inside Iron Horse: Meet Alex Jonathan Brown.

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Inside Iron Horse: Meet Madison Shaw.

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