AEO isn't a checklist Teams chasing tactics—more FAQs, more schema, more AI content—are treating AEO as a channel instead of a system-level shift. That's how you fall behind.
Most visibility happens off your site 85% of citations in AI-generated answers come from third-party sources. Your off-site authority now matters more than it ever did in traditional SEO.
Content decay is real Rankings settle, then drift. Webflow runs refresh cycles on priority pages. Keeping content current is what separates a spike from sustained visibility.
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