Good co-marketing and co-selling programs amplify your strengths, expand your reach, and drive real pipeline.
Get partner marketing done right with Iron Horse. We ensure strategic GTM alignment, clear roles and measurable outcomes—driving results everyone can celebrate.
Turn “wish we could” into “yeah we did.”
How can we make your partner GTM motions more impactful?
If your partner marketing isn’t helping you get discovered or get chosen, it’s not doing its job.
Tell us your challenge. We’ll streamline the process, ensuring your partnership delivers repeatable, scalable success.
We’ll define an integrated strategy that leverages each partner’s strongest channels to expand both partners’ reach.
We’ll manage the creation and execution of your co-marketing campaign, incorporating agentic AI to drive GTM efficiency.
We’ll help you create a joint value prop, assets and follow-up motions—and make sure everyone knows how to use them.
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How can we make your partner GTM motions more impactful?
We help you align on demand gen goals and define and build activations that help meet them.
Slapping on logos doesn’t create joint value. We build content that shows the power of your combined solutions.
We keep critical tasks from falling through the cracks by defining who does what, when, every step of the way.
We implement pipeline tracking, ROI measurement and partner scorecards to show your actual impact.
Why marketers choose us in their words
“The quality and quantity of amazing partner programs Iron Horse enables us to deliver is truly staggering, and it’s recognized by our internal peers as well as our external customers.”
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Choose a package to see stronger results
1-1 Partner Marketing Program
Expand your reach and accelerate opportunities with a coordinated, multi-channel program that delivers a cohesive buyer experience for your joint solution.
8 weeks
Starts at
$30k
What’s included?
- Joint go-to-market strategy
- Integrated campaign program design (content syndication, programmatic, paid social, nurture emails, landing pages)
- Content asset selection for each program activation
- Program execution & optimization
Partner sales enablement, including development of a joint value prop, assets and follow-up sequences, available as an add-on.
Hero Asset Package for Partner Marketing
Get quarterly joint assets—like a co-branded ebook or webinar—plus derivative content to drive promotions, expand your reach and keep your brands top of mind.
Starts at
$25k
What’s included?
Base package (each quarter):
- One long‑form asset, such as an ebook, guide or webinar
- Landing page, promo email and paid media copy
- 3‑step post‑download nurture series
- Two derivative assets, such as a blog, video snippets or infographic
Our packages are just the beginning
Book a discovery call to see how we can help you deliver more effective partner marketing campaigns.
1. Align
We help you and your partner(s) agree on a GTM strategy that furthers everyone’s business goals.
2. Plan
We recommend the right channel mix, messaging and content to maximize budget efficiency.
3. Execute
We create and activate campaigns tuned to your audience, budget and objectives.
4. Optimize
We monitor performance and adjust campaigns based on real insights to maximize impact.
Insights and practices to keep you ahead
Your questions, answered
We offer a full menu of demand gen services for partner programs, including:
- Joint audience-centric content creation
- Paid media and publisher program creation and execution
- Email nurture program design and development
- Webinar creation and implementation
- Demand-optimized web design and development
- Sales playbooks
- Co-marketing analytics visualizations and insights
- Partnership program planning and management
We bring the same approach to our partner marketing campaigns as we do to any demand gen or ABM campaign. That is, beginning with your (joint) audience and (joint) goals, and creating agile, integrated activations designed to deliver actual pipeline.
We look at your partner activations in the context of your other marketing efforts to ensure a consistent experience for your audience. Our cross-functional team allows us to bring in paid media, MOps, creatives and developers as needed to support your program. For example, our MOps experts can evaluate whether lead scoring and routing are optimized for agile follow-up on partner program leads.
Iron Horse offers co-marketing sales enablement services, including creation of a partner marketing playbooks, sample co-marketing sales nurtures, battlecards for the joint solution, and sales training on the joint value prop—for you and your partners.