How to build an ABM campaign your competitors can’t copy
Your competitors buy the same firmographic and intent data you do, so they target the same accounts. Learn how to find the right accounts first, and to give them a campaign your competitors can’t run.
November 12 | 10 a.m. PT
For years the standard ABM recipe has been firmographics for fit and keyword intent for timing. While this approach helped narrow efforts to in-market ICP, it was still a blunt instrument for a precision job.
AI agents can now turn unstructured data like job postings into custom signals. Layer those with insights only you have (engagement, customer history, and the patterns behind your best deals), and you have an audience competitors can’t copy.
Join this information-packed session to learn how to develop a signal-based ABM campaign and hear how Clay cut their CRM to 300 Tier 1 accounts and used what they learned to inject meaningful personalization across channels, including direct mail, ads, landing pages, and SDR follow-up.
Featuring
- Which signals to track, including custom signals from earnings calls, job posts, and filings
- How to score accounts based on fit, engagement, and contract value
- How to turn what you learn into meaningful personalization across the buyer’s journey