You know webinar marketing delivers results—but you don’t have the resources to pull them off effectively and consistently. That's where Iron Horse comes in.
We manage the entire process, from planning to promotion to derivative and post-event content—so you get impactful webinars that scale, without the operational burden.
Turn “wish we could” into “yeah we did.”
How can we make your webinars work harder?
If your webinar marketing isn't helping you get discovered or get chosen, it’s not doing its job.
Tell us your challenge. We'll design an engaging program that delivers repeatable results.
We’ll provide a more holistic view of your webinar program, ensuring each element supports your broader strategy.
We'll develop audience-centric campaigns, registration sites and email nurtures—plus months of derivative content.
We’ll handle details like platform setup, speaker prep, and promotion kits so you can focus on your goals.
We'll track engagement and deliver actionable insights—all integrated with your existing marketing systems.
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How can we make your webinars work harder?
Continuous, repeatable programs build webinar momentum for more impactful results.
Without the right content strategy, promotion and follow-ups, even the best webinars are doomed to fail.
If you’re not generating months of derivative content—blogs, videos, posts, emails—you’re wasting your investment.
Every engagement reveals valuable buyer intent that should flow to sales and fuel future campaigns.
Why marketers choose us in their words
“We got a six-figure enterprise deal from our recent webinar with Iron Horse! I so appreciate our working relationship—they make my job feel easier."
“Iron Horse is a true partner in the success of our programs. From strategizing and planning, to pulling together engaging attendee experiences, Iron Horse is integral in creating those memorable moments for our attendees.”
1. Plan
We work with you to establish content and program strategies that will meet your goals and be tracked in your systems so you can report on ROI.
2. Execute
We coordinate setup, promotional campaigns and operations so you stay focused on your big picture goals.
3. Extend
We create video clips, blog posts and other derivative content to drive traffic and capture other audiences.
4. Accelerate
We extract engagement signals and other insights to inform fast, relevant follow-up.
Insights and practices to keep you ahead
Your questions, answered
We offer a full menu of webinar services, including:
- Planning and strategy: Event strategy review, attendee journey mapping, platform recommendation, audience segmentation and analysis, establishment of success metrics, value proposition and competitive positioning
- Event promotion: Pre-, during and post-event nurture, paid media, speaker and sponsor promotion kits, sales resources
- Content development: Concepting, SME interviews, talk track and slide development, speaker prep
- Website design and creation: Registration planning, branded website design, website development
- Analytics and insights: Webinar performance KPI dashboards, prospect and account engagement insights, data integration with marketing automation and CRM systems
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There's really three parts: getting people to show up, getting them invested when they're there, and getting them to do something else afterward. This means picking a topic and a format that's a great fit for your audience, using your channels to put that message in front of the right people, and making it easy for them to get signed up, and designing follow-up that drives them toward clear actions.
Depends what we're talking about! We look at registration to determine how well the promotion's working, we look at CTA responses to get an idea of how well the content's working, but ultimately, we know you're considering a webinar program because you want the results that matter to you. (This is, quite often, sales.) Let us know what success looks like to you, and we'll build a webinar program that works to achieve that.
We love webinars. But we know that they're only really helpful if they drive results.
That means we don't just create the content and hand you a video file, leaving you to figure out what to do with it. We're partners throughout the entire process, and we make sure that each step of the way is engineered with that final goal in mind.
But also… we really love webinars. Here's a glimpse at some of the ideas that drive our work. (And even if you don't work with us, have these on the house.)
- Everyone on your panel should be an expert in something. When the webinar moves into their area of expertise, the other speakers should stand back and focus on serving as the audience advocate.
- Watching your webinar shouldn't feel like a chore. If you want returning audiences, plan everything to feel more like entertainment than education.
- Add an (optional) box to your registration form that allows your audience to ask questions to be answered on the webinar. This is such an easy idea it makes us astonished we didn't do it from the beginning.
Goldcast is our primary partner, but we're platform agnostic! If you're in the middle of a contract, we're happy to work within your platform (but if it turns out you hate it, we can help get you into something that works a little better.)