Account based marketing is more than ad tech. Done right, ABM has the potential to skyrocket growth.
Iron Horse creates scalable, omnichannel ABM programs that meet audiences where they are—and guide them where you need them to go.
Turn “wish we could” into “yeah we did.”
How can we help you overcome the hurdles to ABM success?
If your account based marketing programs aren’t helping you get discovered or get chosen, they’re not doing their job.
Tell us your challenge. We help design ABM programs that influence the personas that matter and drive account growth.
We’ll layer signals from multiple sources to map buying committees, determine readiness and optimize targeting.
We'll evaluate your existing tools, optimize their capabilities, and recommend strategic additions that drive real results.
We’ll make sure your data integrations and scoring and attribution models are set up to move you toward your goals.
We'll set up unified target account definitions, messaging frameworks and handoff processes for seamless collaboration.
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How can we help you overcome the hurdles to ABM success?
We align marketing and sales teams around targets and strategy, providing tools so ABM insights actually help close deals.
We establish clear ABM goals, then use change management to help teams adopt new behaviors as their functions evolve.
We research your particular audiences to create content and campaigns that speak to their priorities.
We show you how your current stack can support ABM, identifying only the additions that actually amplify results.
We provide the full picture of account activity, helping you define your next action and accelerate conversion.
We build sustainable processes for ongoing feedback, so your ABM program scales and keeps delivering results.
Why marketers choose us in their words
"Iron Horse is open and collaborative in helping guide our new strategies. Their flexibility is huge—they’re able to pivot on a dime.”
Not just pretty. Purposeful and impactful.
- ABM PROGRAM DESIGN
- AUDIENCE INSIGHTS
- CONTENT ASSESSMENT & STRATEGY
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Choose a package to accelerate account growth
GTM Assessment
Gain a set of key recommendations to strengthen strategic alignment, improve functional efficiency, and enhance overall performance of your ABM programs—and a prioritized roadmap based on an effort-impact structure to help you put them into action.
8 weeks
Starts at
$50k
What’s included?
- Analysis of your targeted ICP and personas
- Evaluation of your marketing competitive landscape
- Assessment of website customer experience for your target personas
- Analysis of messaging consistency and resonance
- Evaluation of operational efficiency and media performance
- Prioritized roadmap of actionable recommendations
Integrated ABM Program
Accelerate target account opportunities with strategic ABM program planning. Strengthen your GTM, improve performance and create cohesive buyer experiences.
8 weeks
Starts at
$25k
What’s included?
- Cross-channel strategy for one segment
- Integrated campaigns (content syndication, programmatic, paid social, nurture emails, landing pages)
- Content asset selection for each program activation
- ABM playbook with detailed tactical plan
Program execution, media management, analytics and optimization available as an add-on.
Our packages are just the beginning
Book a discovery call to see how we can help you develop or scale your ABM program.
1. Research
ICP analysis, buying committee mapping, and audience insights to optimize targeting and messaging.
2. Design
Conversation arc development and content selection to create cohesive buyer journeys that drive conversion.
3. Execute
Multi-channel activation with persona-specific content to engage buying committees effectively.
4. Optimize
Performance monitoring and continuous refinement to improve results and scale tactics.
Insights and practices to keep you ahead
Your questions, answered
We provide a complete range of ABM services in two broad categories:
Strategy, planning and readiness
- GTM strategy formulation
- Audience insights and journeys
- Content strategy
- Marketing operations and martech
- Sales enablement and training
Program development and execution
- Audience-centric content creation
- Paid media and publisher programs
- Email nurture program design and development
- Webinar creation and implementation
- Demand-optimized web design and development
- ABM sales playbooks
- Analytics visualizations and insights
- ABM program planning and management
Iron Horse treats ABM as a fundamental shift in marketing and sales strategy, not just a technology implementation. We work with clients on the full picture—stakeholder alignment, targeting, content, orchestration, technology and measurement—to drive sustained, scalable growth.
Demand gen often focuses on volume. ABM is about precision: identifying a specific set of high-value accounts, and coordinating Marketing and Sales to engage the right people with personalized content. Instead of Marketing handing leads to Sales, both teams work together throughout the entire buyer's journey. That typically means better pipeline quality, faster sales cycles and bigger deal sizes.
ABM is mostly a long game. Building a mature, scalable program takes time. But Iron Horse's “fast start” approach is designed to compress the ramp-up period, helping companies quickly get the foundational work done right so the program can scale faster.
The specific tools vary by client, but every effective ABM tech stack starts with the same core components: an intent platform (like Demandbase or 6Sense), a CRM, a marketing automation platform and account-based advertising and personalization tools. Before recommending anything new, we assess what a client already has, because many organizations have ABM capabilities they're not fully using.
We work with both Marketing and Sales to establish a shared understanding of target audiences and what qualifies as a sales-ready lead. We also work with operations leaders to make sure data is flowing cleanly between systems so handoffs are seamless.