AI technology has flipped demand generation on its head. Your prospects now do most of their research using AI, away from your website. Your strategy needs to evolve too.
Stay ahead with programs engineered for modern buyers. Iron Horse helps you get discovered and chosen—regardless of how your audience searches and researches solutions.
Turn “wish we could” into “yeah we did.”
How can we help maximize your marketing ROI?
If your demand gen strategy isn’t getting the results you need, you’re missing opportunities to get discovered and get chosen.
Tell us your challenge. We’ll pinpoint your program’s weak points and operationalize an integrated, AI-enabled strategy designed to drive real pipeline.
We’ll design campaigns that uncover meaningful audience insights and use those learnings to drive engagement.
We’ll layer signals from multiple AI-enabled platforms to help the right people discover your solution.
Tap our strategists, creatives, media and MOps specialists, GTM engineers and developers as needed to support your goals.
We’ll help implement agentic AI workflows to optimize targeting, automate processes and deliver better results.
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How can we help maximize your marketing ROI?
We unpack how your key personas research and buy—for more targeted and personalized campaigns.
We analyze how your approach compares to competitors, uncovering opportunities to stand out from the crowd.
We leverage agentic AI strategically to optimize targeting, processes and campaigns for maximum efficiency.
Using advanced analytics and AI, we help you identify and act on newly evolving buyer signals throughout their journey.
We evaluate your growth OS and lead management processes to ensure you have the right tools to meet your goals today.
Why marketers choose us in their words
"We wouldn’t have been able to do it alone … Iron Horse helped us strategize and execute at the speed we needed."
Demand gen programs done right
- ABM PROGRAM DESIGN
- AUDIENCE INSIGHTS
- CONTENT ASSESSMENT & STRATEGY
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Choose a package to power your pipeline
GTM Assessment
Gain recommendations to strengthen alignment, improve efficiency, and enhance overall performance—plus a prioritized roadmap based on an effort-impact structure to help you put them into action.
8 weeks
Starts at
$50k
What’s included?
- Analysis of your targeted ICP and personas
- Evaluation of your marketing competitive landscape
- Assessment of website customer experience and technical performance
- Analysis of messaging consistency and resonance
- Evaluation of operational efficiency and media performance
- Prioritized roadmap of actionable recommendations
Integrated Demand Gen Program Design
Accelerate opportunities with your ICP through high-impact program design and orchestration. Improve performance across channels and create a cohesive buyer experience that gets you discovered and chosen.
8 weeks
Starts at
$30k
What’s included?
- Cross-channel strategy for one segment
- Mix of activations (content syndication, programmatic, paid social, nurture emails, landing pages) tuned to your audience and goals
- Content asset selection for each program activation
- Program playbook with detailed tactical plan for channel orchestration, media budget mix and execution
Let us do the heavy lifting of program execution, media management, analytics and optimization. Available as an add-on.
Strategy is just the beginning
Our managed services business model lets you tap into execution support as needed—from content creation to landing page optimization.
1. Research
Audience analysis, buyer journey mapping and team alignment to focus on the right prospects.
2. Design
Program development and content selection to create the right mix of activations across the buyer journey.
3. Execute
Multi-channel activation and orchestration with targeted content to engage prospects in meaningful ways.
4. Optimize
Performance monitoring and continuous refinement to improve results and scale successful tactics.
Insights and practices to keep you ahead
Your questions, answered
We provide a complete range of demand generation strategy services, including:
- Integrated GTM strategy
- Audience insights & journeys
- Content strategy & AI-enabled content systems
- Demand gen program planning & design
We also offer marketing operations and martech services and a full range of program execution services.
Iron Horse focuses on the whole buyer’s journey to ensure that your marketing efforts don’t bring leads to the door and leave them hanging. We take the time to understand and refine your audience and build integrated programs that leverage agentic AI to reach them, however they research, and drive pipeline, not just clicks.
With so much of the research process happening off-domain, how and where marketers can influence the buying process has changed. Our B2B marketing framework for getting discovered and chosen in the AI era consists of:
- A solid AEO strategy that ensures you’re showing up in AI-augmented searches and within LLMs
- A tightly orchestrated media targeting and retargeting strategy that keeps your brand top of mind and guides buyers’ next steps as they progress in their journey
- Content that is both human- and AI-friendly that establishes your credibility and the suitability of your solution
- Personalized web experiences that propel buyers toward conversion
Our internal team has expertise across the modern growth OS. Some of the platforms and tools we work with most include:
- Marketo
- HubSpot
- Salesforce
- Demandbase
- 6sense
- Webflow
- Webflow Optimize
- Clay
- Salespeak
- Vector
- Profound
- ZoomInfo