Driving awareness is just the beginning. Your content should answer the questions buyers have at each stage of the journey—propelling them toward decision.
Iron Horse helps you drive buyers to take the actions you want with a full-funnel content strategy and hyper-relevant assets that help them understand, evaluate and choose your solution.
Turn “wish we could” into “yeah we did.”
How can we make your content work harder for you?
If it’s not helping you get discovered and get chosen, you’re leaving high-quality leads at the door.
Tell us where your content is falling short. We’ll help develop or curate the right material to meet your specific goals.
We’ll create top-of-funnel assets to put you in front of the right buyers, wherever they do their research.
We’ll reframe your messaging to address their pain points, adapting assets by audience, industry and stage.
We’ll build a library of core assets that can be easily adapted and repurposed for other personas, segments and channels.
We’ll create content that dives deeper into your offerings, answers objections and proves why your solution’s the best.
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How can we make your content work harder for you?
We take time to understand your business and your goals and recommend the right content to achieve them.
So we focus on your specific audience—their challenges, their preferences, and their next moves.
The “what” and “how” come later. We craft narratives that make your offering necessary, not just nice to have.
We fill the gaps with new or repurposed content—because if you don’t answer buyers’ questions, someone else will.
We adapt content meaningfully for each persona, industry and market—at scale.
Why marketers choose us in their words
“We got a six-figure enterprise deal from our recent webinar with Iron Horse! I so appreciate our working relationship—they make my job feel easier."
Content work that works
- CONTENT STRATEGY
- MIDDLE OF FUNNEL CONTENT CREATION
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Choose a package to power your pipeline
Audience-Centric Content Assessment
Assess how ready your content is for a specific audience or campaign—and pinpoint where to refine, repurpose or create assets to close gaps.
6–8 weeks
Starts at
$15k
What’s included?
- Audience insights
- Journey mapping
- Content audit
- Gap analysis
“Get Discovered” Hero Asset Package
Get a quarterly, high‑value asset—like an ebook or guide—plus derivative content to drive promotions, reach additional audiences and keep your brand top of mind.
Starts at
$25k
What’s included?
Base package (each quarter):
- One long‑form asset, such as an ebook, guide or webinar
- Landing page, promo email and paid media copy
- A 3‑step post‑download nurture series
- Two derivative assets, such as a blog, video snippets or infographic
“Get Chosen” Mid & Bottom Funnel Asset Package
Move buyers from being interested in a solution like yours to believing yours is the right one with assets that support evaluation, address objections and demonstrate your ROI.
Starts at
$30k
What’s included?
- Identification of middle- and bottom-of-funnel content gaps
- Asset recommendations
- Development of four content assets (e.g., buyer’s guide, solution guide, case study, ROI calculator)
- Landing page copy for each asset
Derivative content assets and promotional copy (email, social) available as an add‑on.
Our packages are just the beginning
Book a discovery call to see how we can help you deliver more effective content campaigns.
1. Discovery
Targeted interviews, audience research and competitive analysis to ensure your content meets its goals.
2. Development
A detailed outline and streamlined process ensure we get the details right while minimizing stakeholder and SME time.
3. Scaling
Scalability built into the content design—so it’s easy to repurpose for new audiences, industries and channels.
Insights and practices to keep you ahead
Your questions, answered
Iron Horse has expertise in a full range of content development and design services, including:
- Content creation. We develop new assets such as blogs, infographics, case studies, webinars and ebooks.
- Content personalization. We adapt existing assets for new personas or audience segments.
- Content extension and optimization. We repurpose and repackage existing content to boost effectiveness or extend its shelf life.
- Digital marketing copywriting. We craft copy for campaigns including email nurtures, paid media and demand-optimized landing pages.
By anchoring every asset to a specific purpose. We always start by asking what content is actually needed, instead of what could be created. Our proven content strategy framework connects your business goals to buyer questions, pinpointing what messages and formats will actually drive results. Learn more about our content strategy framework.
We define success around your goals, whether that's engagement, lead progression, pipeline influence or other KPIs. Then we help you report on performance in a clear, budget-aligned format that shows stakeholders what's working and why.
We're much more than a content shop. Many agencies focus on production, but we never lose sight of pipeline. Because our writers and strategists work alongside paid media, MOps and growth marketing specialists, every asset is built to fit your larger plan for getting discovered and getting chosen.
Absolutely. We work with your team to create messaging that speaks directly to each key audience or persona in your buying group. The result: consistent stories that resonate across all channels and move the people who matter most.
Derivative content is content that's developed from an existing asset—like turning a webinar into blog posts, video clips or infographics. It's a strategic form of repurposing content that extends your asset's reach and engages new audiences, increasing ROI without having to start from scratch.
By filling the middle-of-funnel content gap with assets that help buyers believe your solution is the only solution that will work for them. That means answering their biggest questions—and addressing key objections—about how your solution actually works and what results they can expect before they commit to a conversation. When buyers can get those answers on their own, they come to sales already convinced—meaning shorter cycles, better qualified opportunities and more conversations about next steps.