What’s the best tool for 2026 Demand Gen planning?
ABM isn’t just about implementing a new technology or platform; it's a fundamental shift in marketing and sales strategy. Iron Horse Chief Growth Officer, Monica Behncke, outlines the key steps to successful ABM implementation, plus common mistakes to avoid, and how companies can ensure ABM alignment internally across all stakeholders and departments.
Summary
In this video, Ellen Smoley, Director of Marketing at Iron Horse, explains why Miro is her preferred planning tool for 2026 demand generation planning. She shares how her team uses Miro as a visual, centralized workspace to replace fragmented spreadsheets and slide decks. By mapping business goals, audience segments, campaigns, and execution details on a single infinite canvas, teams can quickly identify misalignment, gaps, and dependencies. The video is intended for marketing teams looking to improve clarity, visibility, and cross-team alignment during annual planning.
The Iron Horse insight
Effective demand generation planning requires teams to see how goals, audiences, and campaigns connect, not just document them. Visual planning surfaces misalignmentearly and makes tradeoffs clearer before execution begins. When planning lives in one shared workspace, teams can adapt more easily as priorities shift throughout the year.
Author
- Miro enables marketing teams to plan their entire demand generation strategy on a single, zoomable canvas instead of disconnected spreadsheets and slides.
- Seeing goals, segments, and campaigns at once makes misalignment and missing steps immediately visible.
- The infinite canvas allows teams to move seamlessly from high-level strategy to execution details without losing context.
- Color-coded sticky notes help organize ideas, questions, and dependencies in a way that is easy to scan and understand.
- Starting with Miro templates can reduce the intimidation of moving away from traditional planning documents.
- Using one shared visual workspace improves clarity, alignment, and collaboration across marketing teams.