Playbook
The B2B website personalization playbook
Learn how to use the tools in your tech stack to fuel website personalization at scale. Drive more engagement and pipeline by being more relevant to the audiences that matter to your business.
Not sure where to start with website personalization?
You probably know that website personalization is a critical piece of successful B2B marketing. You may even know that personalization drives an average conversion lift of 49%. But if you're like a lot of B2B marketers, you might not know how to get started with personalization.
With so many tech tools to learn, countless integrations and infinite possibilities it can feel like the barrier to entry is impossibly high. That's why we created this playbook.
It breaks down:
- The theory of personalization — how to plan and prioritize your strategies.
- The practice of personalization — 10 actual plays, showing you how to use your existing tech stack to solve specific marketing challenges with personalization.
This playbook features 10 proven plays to help you use website personalization to:
- Increase conversion rates
- Accelerate pipeline velocity
- Improve target account engagement
- Boost content consumption
- Increase event registration