Stop burning budget on the wrong audience
One signal from one ABM platform only tells you so much — and it’s telling all your competitors the same thing. Iron Horse uses Clay to build and activate audiences that are uniquely yours.
We’re the strategic Clay partner built for marketers
When you and your competitors target the same accounts, your match rates plummet and your costs rise. Further downstream, your reach, engagement rates, and account influence all pay the price. Here’s how that happens.
Audiences get built from a single source
Intent signals from ABM platforms are a solid first step for narrowing your audience, but most mid-market and enterprise B2B marketers treat that output as the final list.You get the same targeting as your competitors
Most ABM platforms pull from the same pool of topic- and keyword-based search signals. Segmentation is limited by what the platform allows or charges per segment.Bad match rates mean you pay more for less.
Your match rates suffer across LinkedIn, Google Ads, and Meta. And on some platforms, you can’t even target at the account level.Everything downstream takes a hit.
Your ads underperform, your ABM misses the mark, and outreach lands on the wrong people. Sales utters the dreaded words: “These leads suck.”
We’re the strategic Clay partner built for marketers
One continuous signal layer feeds every play. Click a stage to focus it, hover any node for detail, or play the journey of a single account from discovered to closed.
We’re the strategic Clay partner built for marketers
That means we use our demand gen expertise to turn Clay from a sales tool into a demand engine.
Our experts work with your cross-functional teams to identify key firmographic, technographic, and behavioral factors, then layer intent, behavioral, and first-party data into audiences no one else is targeting.
You get one partner who can handle everything from Clay setup to paid media channel activation to the sales handoff, with no gaps between programs, and every dollar tracing to pipeline.
Our experts use Clay to sharpen your existing demand engine, tapping audience data to optimize current programs and build a test-driven methodology that improves over time.
What changes when you find the right audience
Customized audiences unlock real microsegmentation and personalization. You reach better-fit accounts and buying team contacts, convert faster, and drive measurable pipeline.
Clay refreshes as accounts evolve, so your audiences reflect what's happening in your market right now. Your team stays equipped to experiment, pivot, and move fast.
We configure Clay to handle the TAM research and build customized scoring signals and dossiers, freeing your strategists, creatives, and salespeople to do what they do best.
What Clay says about us
“Iron Horse brings a rare combination of growth marketing expertise and AI-enabled thinking. We’re always impressed at how they help our mid-market and enterprise clients drive impact, fast.”
Your questions, answered
Clay is a data enrichment and workflow automation platform that helps build precise audiences, enrich accounts, and automate research at scale. It pulls from over 175 data sources, adding an intelligence layer to your growth programs to make them sharper and more effective.
We’re demand gen and growth marketing experts who use Clay to drive measurable growth. We start with the audience, building personalized account dossiers that allow reps to follow up quickly and with context. We also stay on as your managed services partner, rather than setting things up and walking away.
We’ll meet you where you are. Our experts can handle the setup, implementation, and integration with your existing tech — including martech, web, data and salestech. If you already have Clay, we can audit what you have and identify opportunities for improvement.
We’re flexible to your needs. Most of our engagements are ongoing: We stay on as your managed services partner, continuously optimizing your audiences, refreshing your data, and identifying new use cases as your growth motion evolves.
It works alongside them. Clay makes your existing tools more powerful by layering in additional AI-informed, custom signals that those platforms can’t see on their own.
We work with mid-market and enterprise B2B companies focused on growth. If your targeting isn't as sharp as it should be, we should talk.
It depends on the use case, but typically clients see measurable results within the quarter. We’ll set clear benchmarks at the start of every engagement so you know exactly what to expect and when.