The Demand Gen Guide Volume 1: Quick plays to make you a better marketer
The Demand Gen Guide is a practical, ongoing series built for modern B2B marketers navigating constant change. Each volume delivers clear insight into what’s changed, why traditional tactics fall short, and the exact, tested plays you can use to drive qualified demand, pipeline, and revenue—without the fluff.
Volume 1: AI search and paid media
As AI transforms how buyers search and decide, Volume 1 delivers the exact plays marketers need to win visibility in LLMs and improve paid media ROI.
Your questions, answered.
The Demand Gen Guide is an ongoing series from Iron Horse and NetLine built for B2B marketers who want practical, actionable plays—not theory. Each volume focuses on a specific challenge and delivers clear, tested approaches for driving better demand.
The plays come from Iron Horse and NetLine's firsthand experience working with B2B marketing teams. They reflect what's actually working—not best practices in the abstract.
Yes. Iron Horse is a B2B growth marketing agency that helps companies get discovered and get chosen. If you want support building and executing programs around these plays, let's talk.