Webinar
The Iron Horse bake-off: Video that converts
Struggling to find video marketing strategies that work? Our experts have the answers.
Speakers.
Stephanie Siemens
Client Engagement Manager
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Mark Iafrate
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Intercom
Kelly Cheng
CMO
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Goldcast
Samir Mehta
Chief Product & Innovation Officer
Alex Jonathan Brown
Sr. Content Strategist
Key Takeaways.
- Use webinars as content engines.
Create derivative content across multiple formats—from social snippets to gated playbooks—extending ROI far beyond the live event. - Prioritize authentic content.
Accelerate production with AI tools without losing the genuine connections audiences expect from video marketing. - Invest as much in distribution.
Build repeatable promotion playbooks that activate content across channels to maximize pipeline impact.