Beyond “Alignment”: Creating More Efficiency Between Sales and Marketing

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Partner Marketing

Create programs that make 1 + 1 = 3.

Most partner programs deliver lackluster results.

misaligned sales strategy

lack of attention to ongoing program execution

hard to measure success

Our approach.

We optimize partner engagement to drive conversion.

A successful partner program capitalizes on the strengths of each partner to expand customer reach, amplify your message, and drive conversion. We bring partners into alignment to create a unified strategy with clearly defined roles and measurable outcomes. Because optimization is a staple of our approach, we make sure you can fine-tune your partner campaigns just like you do with your in-house programs for repeatable, scalable success.

“The quality and quantity of amazing partner programs Iron Horse enables us to deliver is truly staggering, and it’s recognized by our internal peers as well as our external customers.”
Senior Partner Marketing Manager | Fortune 100 Technology Company

MarTech Infrastructure

  • MA/CRM Integration
  • Partner Marketing Methodology
  • Campaign Structure & Taxonomy
  • Event, Webinar & Other Tools Integration
  • Loyalty Programs


  • Personas & Accounts
  • Buyer Event Journey Mapping
  • Web Experience Optimization
  • Localization

Marketing Operations

  • Campaign Lifecycle Management Process
  • Guided Tactics Execution Process
  • Campaign Operations

Data Services

  • On/Off Domain Contact Data
  • Data Hygiene
  • Data Enrichment
  • Data Model

Program Design/Strategy

  • Playbooks
  • Template-driven Execution
  • Best Practices
  • Testing & Optimization

E2E Analytics & Insights

  • Partner Marketing & Sales Views
  • Integrated Reporting Dashboards
  • Insights-focused Advisory Services

Relationship Management

  • Platform Advisory
  • Partner Recruitment & Onboarding Training
  • Landing Pages & Partner Portals
  • Nurture Campaigns


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