Beyond “Alignment”: Creating More Efficiency Between Sales and Marketing
Partner Marketing
Create programs that make 1 + 1 = 3.
Our approach.
We optimize partner engagement to drive conversion.
A successful partner program capitalizes on the strengths of each partner to expand customer reach, amplify your message, and drive conversion. We bring partners into alignment to create a unified strategy with clearly defined roles and measurable outcomes. Because optimization is a staple of our approach, we make sure you can fine-tune your partner campaigns just like you do with your in-house programs for repeatable, scalable success.
“The quality and quantity of amazing partner programs Iron Horse enables us to deliver is truly staggering, and it’s recognized by our internal peers as well as our external customers.”
MarTech Infrastructure
- MA/CRM Integration
- Partner Marketing Methodology
- Campaign Structure & Taxonomy
- Event, Webinar & Other Tools Integration
- Loyalty Programs
Personalization
- Personas & Accounts
- Buyer Event Journey Mapping
- Web Experience Optimization
- Localization
Marketing Operations
- Campaign Lifecycle Management Process
- Guided Tactics Execution Process
- Campaign Operations
Data Services
- On/Off Domain Contact Data
- Data Hygiene
- Data Enrichment
- Data Model
Program Design/Strategy
- Playbooks
- Template-driven Execution
- Best Practices
- Testing & Optimization
E2E Analytics & Insights
- Partner Marketing & Sales Views
- Integrated Reporting Dashboards
- Insights-focused Advisory Services
Relationship Management
- Platform Advisory
- Partner Recruitment & Onboarding Training
- Landing Pages & Partner Portals
- Nurture Campaigns
RELATED RESOURCES
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