Beyond “Alignment”: Creating More Efficiency Between Sales and Marketing
Gamer Demand Gen
Cultivate lifelong fans.
Our approach.
We focus on building gamer relationships to drive sales.
Splashy social campaigns and events are great for capturing the attention of gamers—but if you’re not doing anything to keep the conversation going, your audience will remain anonymous, resulting in a wasted budget and anemic sales.
We use our integrated relationship marketing framework to engage gamers in a conversation that allows us to learn their preferences and deliver personalized experiences that build enthusiasm and deepen engagement to drive conversion and create lifelong fans.
Some of the customers that have increased gamer engagement with Iron Horse.
Core Services
- Audience Acquisition & Engagement Strategy
- Multi-channel Nurture
- Content Development
- Customer Success Strategy
- Audience-driven Campaigns
- Partner Marketing
- Loyalty Programs
- Contests
Program Design/Strategy
- Playbooks
- Template-driven Execution
- Best Practices
- Testing & Optimization
- Campaign Structure & Taxonomy
Marketing Operations
- Campaign Lifecycle Management Process
- Guided Tactics Execution Process
- Campaign Operations
Data Services
- On/Off Domain Contact Data
- Data Hygiene
- Data Enrichment
- Data Model
Events
- Strategy & Design
- Customer Journey
- Lead Retrieval
- Experiences
- Content Creation
E2E Analytics & Insights
- Marketing and Sales Views
- Tableau and Adobe Analytics
- Dashboards
- Insights-focused Advisory Services
Marketing Technology Development
- MA/CRM Integration
- Contest Platforms
- Event, Webinar & Other Tools Integration
Ready to learn more?
Set up a 30-minute consultation.
