The Art of B2B Market Research: Understand Your Audience Better–and Fast

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Gamer Demand Gen

Cultivate lifelong fans.

Most tech companies are failing to create qualified sales opportunities with gamers.

too narrowly focused on social and events

lack of activity in the middle of the funnel

siloed activations lacking integration

Our approach.

We focus on building gamer relationships to drive sales.

Splashy social campaigns and events are great for capturing the attention of gamers—but if you’re not doing anything to keep the conversation going, your audience will remain anonymous, resulting in a wasted budget and anemic sales.

We use our integrated relationship marketing framework to engage gamers in a conversation that allows us to learn their preferences and deliver personalized experiences that build enthusiasm and deepen engagement to drive conversion and create lifelong fans.


Some of the customers that have increased gamer engagement with Iron Horse.

Core Services

  • Audience Acquisition & Engagement Strategy
  • Multi-channel Nurture
  • Content Development
  • Customer Success Strategy
  • Audience-driven Campaigns
  • Partner Marketing
  • Loyalty Programs
  • Contests

Program Design/Strategy

  • Playbooks
  • Template-driven Execution
  • Best Practices
  • Testing & Optimization
  • Campaign Structure & Taxonomy

Marketing Operations

  • Campaign Lifecycle Management Process
  • Guided Tactics Execution Process
  • Campaign Operations

Data Services

  • On/Off Domain Contact Data
  • Data Hygiene
  • Data Enrichment
  • Data Model


  • Strategy & Design
  • Customer Journey
  • Lead Retrieval
  • Experiences
  • Content Creation

E2E Analytics & Insights

  • Marketing and Sales Views
  • Tableau and Adobe Analytics
  • Dashboards
  • Insights-focused Advisory Services

Marketing Technology Development

  • MA/CRM Integration
  • Contest Platforms
  • Event, Webinar & Other Tools Integration

Ready to learn more?

Set up a 30-minute consultation.

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