They’re basic at first glance, but these five best practices to drive communication in virtual teams are often overlooked. 1) Match technology to the task, 2) make intentions clear, 3) stay in sync, 4) be responsive, and 5) being open. Though it is related to each of these areas, we would call out a 6th—established norms. In most company’s norms develop organically, which is a mistake. Norms are common processes, such as how a team assigns work, manages work, determines success, and holds each other accountable. These things should be intentionally created. If you don’t, you’re more likely to have norms that negatively impact your business, like the norm of every one of your meetings starting several minutes late.
People, Not Personas: How to Humanize Your Marketing