The Iron Horse Insight: As marketers, we often preach personalization in regards to customizing outreach to resonate with potential audiences. In developer marketing, that methodology is even more important to captivate user bases.
In this article by Len Shneyder, he explores the similarities between marketers and developers. He illuminates the fact that both parties share the same objective when it comes to building a relationship- attenuance and personalization of an experience is key to success.
So the next time you launch a developer-focused product ask yourself, “What would *I* want out of adopting this solution?”