Who’s leading the way in developer marketing?

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Dev Marketing


How to create a developer marketing program that works.

Explore the resources below to learn how to reach, engage and mobilize your developer audience, converting them from just users to brand advocates.

Download our latest Dev Marketing report.

Why developer marketing?

While not always the sole decision-makers, developers are frequently the users of software tools, solutions and platforms. And, more often than not, they’re involved and influential throughout the purchase decision. 

Convince developers how your solution can benefit them and you’ll gain a loyal champion. Ignore them, and you could delay or even derail the sale. However, developers are not just another audience segment. They require a whole new kind of marketing program. Here’s how to get started.

Dev Marketing

Don't sleep on developer marketing.

of developers with leadership functions are involved in purchase decisions

of developers have the ability to approve or reject a tool purchase

of B2B tech marketing leaders reported developer marketing to be a priority

Developer Marketing 101.

Developers famously distrust marketing. So how can you market to developers? It takes a willingness to learn about their needs to connect with this crucial audience.

Key concepts in developer marketing.

Developer relations (DevRel).

The process of building and nurturing a brand’s connection with developer communities.



AKA Business-to-developers: When a company builds and markets products specifically for and to developers.


Developer advocate.

Developers that provide recommendations and guidance to other developers on solutions they like using.


Developer community.

Channels where developers engage with each other—revolving around both broad and niche topics and solutions.


Grow your developer community.

Developer communities are opportunities for marketers to engage in two-way dialogues with developers and places for developers to engage with each other. However, there are some rules of etiquette.

Take the next step.

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