The Art of B2B Market Research: Understand Your Audience Better–and Fast

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Zoominfo MarketingOS Consulting Services.

Leverage real-time data and insights to capture your ideal customers.

Enhance your sales outreach with accurate contact information, streamline your marketing efforts through targeted lead generation, and align sales and marketing for a more customer-focused GTM strategy.

Here are some of the ways Iron Horse consultants can help you leverage Zoominfo MarketingOS to make data-driven decisions and drive sustainable growth.

  • OPTIMIZE ICP AND TARGET ACCOUNT LISTS

    Identify and refine the characteristics of your ideal customer and determine the specific accounts that are most likely to become customers.

  • CREATE PERSONALIZED CUSTOMER JOURNEYS

    Understand and use the rich audience insights available in Zoominfo to optimize the way potential customers interact with your company—from their first touchpoint to their final conversion.

  • FULLY INTEGRATE WITH YOUR EXISTING STACK

    We help you connect the dots between Zoominfo MarketingOS , your martech stack, and sales platforms so you can see the full picture of your account engagements and leverage your tech resources to create effective ABM campaigns.

  • OPERATIONALIZE ZOOMINFO MARKETINGOS AT SCALE

    We work closely with you to understand your specific use cases and develop playbooks for your sales and marketing teams—from the planning and execution of account and audience-centric campaigns to rolling out change management strategies.

  • ESTABLISH OUTCOME-BASED KPIs

    We help you evolve your measurement strategy so you can define and track KPIs that help you assess and optimize the effectiveness of your combined marketing and sales efforts.

Our Zoominfo MarketingOS services include:

  • ZOOMINFO MARKETING OSIMPLEMENTATION & INTEGRATION
  • TARGET ACCOUNT IDENTIFICATION & LIST MANAGEMENT
  • AUDIENCE INSIGHTS & JOURNEY MAPPING
  • ABM PROGRAM DESIGN, ACTIVATION & OPTIMIZATION
  • CHATBOT WORKFLOWS AND ENABLEMENT
  • CONTENT CREATION & OPTIMIZATION
  • LANDING PAGE DESIGN & DEVELOPMENT
  • PLATFORM TRAINING & ENABLEMENT
  • ABM REPORTING & ANALYTICS
  • INTEGRATION & OPTIMIZATION

Ready to convert your Zoominfo MarketingOS investment into sustained and scalable growth?

Talk to our experts Arrow Right

BLOG

How to Use Intent Data Across the Customer Lifecycle.

Don’t leave intelligence on the table. Gain the competitive advantage with these less common—but no less powerful—use cases.

WEBINAR

The Go-to-Market Showdown.

See industry leaders go head-to-head on what they think makes a successful GTM strategy to fine-tune your own marketing and sales efforts.

VIDEOS

ABM FOUNDATIONS: Strategies for Highly Effective ABM Programs.

Learn to create highly effective ABM programs in six bite-size videos—from personalizing your marketing approach and aligning your marketing and sales teams, to shortening the sales cycle and accelerating ROI.

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