The Art of B2B Market Research: Understand Your Audience Better–and Fast

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Marketo Consulting Services.

Streamline your funnel and optimize the customer journey.

Streamline your marketing strategies, deliver personalized, targeted content, and better engage and nurture your customers with the help of Iron Horse’s Marketo-certified consultants.

Our experts can help you leverage Marketo to make data-driven decisions and improve conversion rates.

  • DESIGN AND STREAMLINE THE CUSTOMER JOURNEY

    From initial awareness to purchase, our experts provide strategic guidance in demand funnel development, lead scoring, and nurturing to enhance sales and marketing efforts, and drive better results.

  • ENSURE THAT MARKETING AND SALES WORK TOGETHER

    Unite your sales and marketing teams around a unified view of lead data, and improve lead management and handoff strategies.

  • OPTIMIZE ORGANIZATIONAL PERFORMANCE

    Ensure seamless data flow, automated processes, and maximized operational effectiveness between Marketo and your other investments in marketing and sales technology.

  • GET HANDS-ON, END-TO-END CAMPAIGN GUIDANCE

    Iron Horse consultants will help you continuously refine your campaigns, equip your teams with the necessary tools, training and resources, and effectively execute your campaign strategies.

  • ADVANCE YOUR MARKETING AUTOMATION MATURITY

    Our experts will help you assess your marketing automation maturity, develop a strategic roadmap to advance to a more proficient stage, and implement the roadmap to enable continuous optimization.

  • MIGRATE YOUR EXISTING MARKETING AUTOMATION PLATFORM TO MARKETO

    We’ll help you plan a structured migration approach based on your business objectives, ensuring that they align with your priorities and constraints.

Our Marketo services include:

  • CURRENT STATE ASSESSMENT
  • NURTURE PROGRAM DESIGN & DEVELOPMENT
  • LANDING PAGE & EMAIL TEMPLATES
  • DEMAND GEN PROGRAM ACTIVATION & OPTIMIZATION
  • LEAD MANAGEMENT
  • DATA MANAGEMENT & INTEGRATION
  • MARKETO TRAINING & ENABLEMENT
  • B2B MARKETING ANALYTICS
  • MARKETING & SALES ALIGNMENT
  • LANDING PAGE & EMAIL TEMPLATES

Ready to convert your Marketo investment into sustained and scalable growth?

Talk to our experts Arrow Right

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Lead Thresholding: Don’t Do It.

Discover why lead thresholding in B2B SaaS is a popular practice—and why it’s not a recommended strategy.

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Filtering Email Bot Clicks in Marketo.

Learn about the impact of bot activity in email marketing, its influence on reporting within marketing automation platforms like Marketo, and what you can do about it.

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Marketo Sandbox: What It Is and What It Isn’t.

Explore why experts recommend clear processes, procedures, and the use of segments/partitions as alternatives to the Marketo Sandbox for efficient marketing operations.

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