Why (and how) top companies are investing in content marketing in 2024
Create better conversations with prospects and accounts.
Our expert teams combine in-depth knowledge of the Demandbase platform with our strategic audience insights and demand gen domain to help you create and optimize audience-centric journeys that lead to results.
Here are some of the ways we can help you leverage your Demandbase investment to drive sustainable growth.
-
OPTIMIZE ICPs AND TARGET ACCOUNT LISTS
Identify and refine the characteristics of your ideal customer and determine the specific accounts that are most likely to become customers.
-
CREATE PERSONALIZED CUSTOMER JOURNEYS
Understand and use the rich audience insights available in Demandbase to optimize the way potential customers interact with your company—from their first touchpoint to their final conversion.
-
FULLY INTEGRATE WITH YOUR EXISTING STACK
We help you connect the dots between Demandbase and your other technology and 3rd party platforms so you can see the full picture of your data, reduce tedious manual tasks, and create more intelligent targeted campaigns.
-
OPERATIONALIZE DEMANDBASE AT SCALE
We work closely with you to understand your specific use cases and develop playbooks for your sales and marketing teams—from the planning and execution of account and audience-centric campaigns to rolling out change management strategies.
-
HARNESS THE FULL POWER OF DEMANDBASE
Our growth marketing experts draw on the full range of Demandbase features to help you design and execute campaigns drive the outcomes you want.
-
ESTABLISH OUTCOME-BASED KPIs
We help you evolve your measurement strategy so you can define and track KPIs that help you assess and optimize the effectiveness of your combined marketing and sales efforts.
IRON HORSE’S DEMANDBASE
CONSULTING SERVICES
- Integrated Marketing Strategy
- ABM Strategy
- Demandbase Setup & Configuration
- Audience Segmentation & Development
- Customer Journey Mapping
- Creative Messaging & Design
- MA & Other Tech Integrations for Specific Use Cases
- Planning, Execution & Optimization of Account and Audience-Centric Campaigns
- Sales Enablement and Training
- ABM Analytics from Demandbase data
- Custom Dashboards & Integrated Data Visualizations
Ready to convert your Demandbase investment into sustained and scalable growth?
Talk to our Experts
Iron Horse is always going above and beyond to provide value for our clients. They stay up to date on new capabilities and offerings, give product feedback to help us optimize the platform, and dig deep into the data to ensure we're achieving customer goals.
Resources.
See All ResourcesBLOG
7 Ways to Use Intent Data to Win
Don’t leave intelligence on the table. Gain the competitive advantage with these less common—but no less powerful—use cases.
READ BLOGWEBINAR
How to Effectively Use Intent Data Across the Customer Lifecycle
Determine the right metrics to drive sales by learning to access deeper insights from your intent data. Know your target customers’ behavior to more strategically engage them.
WATCH NOWVIDEOS
ABM FOUNDATIONS: Strategies for Highly Effective ABM Programs
Learn to create highly effective ABM programs in six bite-size videos—from personalizing your marketing approach and aligning your marketing and sales teams, to shortening the sales cycle and accelerating ROI.
EXPLORE VIDEOS