WEBINAR: Transitioning from CMO to CRO: Insights from the Front Lines.
Enhance the customer journey and streamline your funnel.
Leverage a comprehensive marketing automation solution to streamline and unify your marketing and sales processes for improved customer engagement.
Iron Horse’s Eloqua-certified consultants provide the experience and know-how to help you effectively nurture and convert leads.
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DESIGN AND STREAMLINE THE CUSTOMER JOURNEY
From initial awareness to purchase, our experts provide strategic guidance in demand funnel development, lead scoring, and nurturing to enhance sales and marketing efforts, and drive better results.
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ENSURE THAT MARKETING AND SALES WORK TOGETHER
Unite your sales and marketing teams around a unified view of lead data, and improve lead management and handoff strategies.
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OPTIMIZE ORGANIZATIONAL PERFORMANCE
Ensure seamless data flow, automated processes, and maximized operational effectiveness between Eloqua and your other investments in marketing and sales technology.
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GET HANDS-ON, END-TO-END CAMPAIGN GUIDANCE
Iron Horse consultants will help you continuously refine your campaigns, equip your teams with the necessary tools, training and resources, and effectively execute your campaign strategies.
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ADVANCE YOUR MARKETING AUTOMATION MATURITY
Our experts will help you assess your marketing automation maturity, develop a strategic roadmap to advance to a more proficient stage, and implement the roadmap to enable continuous optimization.
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MIGRATE YOUR EXISTING MARKETING AUTOMATION PLATFORM TO ELOQUA
We’ll help you plan a structured migration approach based on your business objectives, ensuring that they align with your priorities and constraints.
Our Eloqua services include:
- CURRENT STATE ASSESSMENT
- NURTURE PROGRAM DESIGN & DEVELOPMENT
- LANDING PAGE & EMAIL TEMPLATES
- DEMAND GEN PROGRAM ACTIVATION & OPTIMIZATION
- LEAD MANAGEMENT
- DATA MANAGEMENT & INTEGRATION
- ELOQUA TRAINING & ENABLEMENT
- B2B MARKETING ANALYTICS
- MARKETING & SALES ALIGNMENT
- LANDING PAGE & EMAIL TEMPLATES
Ready to convert your Eloqua investment into sustained and scalable growth?
Talk to our expertsResources.
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Lead Thresholding: Don’t Do It.
Discover why lead thresholding in B2B SaaS is a popular practice—and why it’s not a recommended strategy.
REPORT
State of Enterprise B2B Technology Marketing.
Benchmark your company against US-based B2B technology leaders in key areas such as key initiatives, challenges, account-based marketing (ABM), and measurement/reporting.
BLOG
Marketing Automation: Avoiding the Manual Traps.
See how marketing automation can streamline processes, save time, and enhance efficiency, plus how to avoid common pitfalls of using the tool manually.