WEBINAR: Transitioning from CMO to CRO: Insights from the Front Lines.
Streamline the customer journey and accelerate your funnel.
Our marketing automation experts combine in-depth knowledge of the Salesforce Account Engagement (Pardot) and Salesforce.com with the strategic experience your team needs to drive sustainable growth.
Here are some of the ways we can help you leverage your Salesforce Account Engagement (Pardot) investment.
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OPTIMIZE YOUR SALES FUNNEL
From initial awareness to purchase, our experts provide strategic guidance in demand funnel development, lead scoring, and nurturing to enhance sales and marketing efforts, and drive better results.
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GET MARKETING AND SALES ON THE SAME PAGE
Unite your sales and marketing teams around a unified view of lead data, and improve lead management and handoff strategies.
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OPTIMIZE ORGANIZATIONAL PERFORMANCE
Ensure seamless data flow, automated processes, and maximize operational effectiveness between Account Engagement (Pardot), Salesforce and your other investments in marketing and sales technology.
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GET HANDS-ON, END-TO-END CAMPAIGN GUIDANCE
Iron Horse consultants will help you continuously refine your email automations and engagement programs, as well as equip your teams with the necessary training and resources to effectively execute your campaign strategies.
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ADVANCE YOUR MARKETING AUTOMATION MATURITY
Our experts will help you assess your marketing automation maturity, develop a strategic roadmap to advance to a more proficient stage, and implement the roadmap to enable continuous optimization.
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MIGRATE YOUR EXISTING MARKETING AUTOMATION PLATFORM TO PARDOT ACCOUNT ENGAGEMENT
We’ll help you plan a structured migration approach based on your business objectives, ensuring that they align with your priorities and constraints.
Our Salesforce Account Engagement (Pardot) services include:
- CURRENT STATE ASSESSMENT
- NURTURE PROGRAM DESIGN & DEVELOPMENT
- LANDING PAGE & EMAIL TEMPLATES
- DEMAND GEN PROGRAM ACTIVATION & OPTIMIZATION
- LEAD MANAGEMENT
- DATA MANAGEMENT & INTEGRATION
- ACCOUNT ENGAGEMENT (PARDOT) TRAINING & ENABLEMENT
- B2B MARKETING ANALYTICS
- MARKETING & SALES ALIGNMENT
- LANDING PAGE & EMAIL TEMPLATES
Ready to convert your Salesforce Account Engagement (Pardot) investment into sustained and scalable growth?
Talk to our expertsResources.
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Marketing Automation: Avoiding the Manual Traps.
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