WEBINAR: Transitioning from CMO to CRO: Insights from the Front Lines.
Identify and engage with buyers in a more targeted and personalized way.
Get strategic, hands-on guidance from expert Iron Horse consultants to engage buyers effectively and scale your account-based marketing (ABM) programs to drive growth.
Here are some of the ways we can help you leverage your 6Sense investment to achieve higher sales conversions.
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STREAMLINE YOUR GO-TO-MARKET STRATEGY
We’ll help you understand 6Sense’s deep buyer behavior insights to identify and engage the most relevant accounts, optimizing your GTM initiatives for maximum impact.
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HARNESS THE FULL POWER OF 6SENSE
Our growth marketing experts draw on the full range of 6Sense features to help you design and execute campaigns that drive the outcomes you want.
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GET EXPERT SETUP AND INTEGRATION GUIDANCE
We’ll take the lead in helping you set up, configure, and integrate 6Sense with your marketing automation and CRM systems. Plus, we’ll help you identify and develop your target audience.
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DEVELOP AUDIENCE-CENTRIC CAMPAIGNS
Iron Horse will work closely with you to develop data-driven strategies powered by 6Sense analytics to plan, execute, and optimize account and audience-centric campaigns.
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DRIVE MAXIMUM ROI
Our experts will help you achieve an optimization-focused growth methodology, aiming to maximize data utilization and drive comprehensive marketing strategies tailored to your business goals.
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CUSTOMIZE SALES ENABLEMENT AND TRAINING
Our consultants will provide strategic guidance and hands-on support for sales enablement and training program development customized to align with your specific business objectives, including roll-out and implementation.
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ESTABLISH OUTCOME-BASED KPIs
We help you evolve your measurement strategy so you can define and track KPIs that help you assess and optimize the effectiveness of your combined marketing and sales efforts.
Our 6Sense services include:
- 6SENSE IMPLEMENTATION & INTEGRATION
- TARGET ACCOUNT IDENTIFICATION & LIST MANAGEMENT
- AUDIENCE INSIGHTS & JOURNEY MAPPING
- ABM PROGRAM DESIGN, ACTIVATION & OPTIMIZATION
- PAID MEDIA PROGRAM DESIGN & MANAGEMENT
- CONTENT CREATION & OPTIMIZATION
- LANDING PAGE DESIGN & DEVELOPMENT
- PLATFORM TRAINING & ENABLEMENT
- SALES MOTION ALIGNMENT
- ABM REPORTING & ANALYTICS
- INTEGRATION & OPTIMIZATION
Ready to convert your 6Sense investment into sustained and scalable growth?
Talk to our expertsResources.
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7 Ways to Use Intent Data to Win
Don’t leave intelligence on the table. Gain the competitive advantage with these less common—but no less powerful—use cases.
WEBINAR
How to Effectively Use Intent Data Across the Customer Lifecycle
Determine the right metrics to drive sales by learning to access deeper insights from your intent data. Know your target customers’ behavior to more strategically engage them.
VIDEOS
ABM FOUNDATIONS: Strategies for Highly Effective ABM Programs.
Learn to create highly effective ABM programs in six bite-size videos—from personalizing your marketing approach and aligning your marketing and sales teams, to shortening the sales cycle and accelerating ROI.