2021 Marketing Planning, Budgeting and Measurement Benchmark Report


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Shweta Immel

UI/UX Product Design Lead

Shweta Immel is the UI/UX Product Design Lead at Iron Horse. She has 18+ years of digital and traditional advertising experience helping global B2B and B2C brands find effective ways to influence and interact with customers. She has managed creative teams on many digital marketing initiatives for companies, such as Intel, IBM, Lenovo, Microsoft, HP, Heineken, LG electronics, Dice.com, Amgen, AbbVie, Genentech, Sanofi, General Mills, L’Oreal Biolage, Capgemini, and Delta Air Lines. She has launched and worked end-to-end product design and development of several apps and responsive sites. She has won multiple advertising and design awards, including the Cannes Lions and the Webby awards.

Shweta holds a MA in Art and Painting and an MFA in Computer Art, Interactive Design and Game Development — from Savannah College of Art & Design.

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