What buyers are looking for when making purchase decisions
Our people.
Darren Yuen
Director, Marketing Programs
Darren Yuen is the Director, Marketing Programs at Iron Horse, leading integrated marketing initiatives for developer-focused marketing programs. With peripheral responsibilities in media and analytics domains, Darren also relies heavily on data to drive program, execution, and optimization strategies.
With a BA in digital design from UC San Diego, Darren’s prior experience also includes extensive hybrid product management and marketing responsibilities. Over the course of his professional career, Darren has led many successful omni-channel marketing strategies, from conception to execution, for B2C and B2B markets across consumer goods and tech industries.
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