Decoding Developer Marketing

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Darren Yuen

DIGITAL STRATEGY DIRECTOR

Darren Yuen is the Digital Strategy Director at Iron Horse, leading integrated marketing initiatives for developer-focused marketing programs. With peripheral responsibilities in media and analytics domains, Darren also relies heavily on data to drive program, execution, and optimization strategies.

With a BA in digital design from UC San Diego, Darren’s prior experience also includes extensive hybrid product management and marketing responsibilities. Over the course of his professional career, Darren has led many successful omni-channel marketing strategies, from conception to execution, for B2C and B2B markets across consumer goods and tech industries.

Posts by Darren Yuen.

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