Barbie Mattie

Vice President of Growth Strategy

Barbie Mattie is the Vice President of Growth Strategy for Iron Horse and is responsible for our clients’ predictable, repeatable and scalable growth planning and go-to-market strategies. Most recently, Barbie was Vice President, Principal Analyst for the B2B Marketing Executive Service at Forrester where she used data and insights to advise B2B CMOs on how their marketing organization can best achieve intended business outcomes. Prior to Forrester, Barbie spearheaded the Emerging Growth practice for SiriusDecisions, where she advised on how to establish, manage and operationalize a best-in-class B2B marketing foundation. Before her advisory service roles, Barbie held marketing and business management positions in AMD, Macquarium, and Saab Cars USA.

Barbie holds a Bachelor of Business Administration in Marketing from Loyola University in New Orleans.