Inside Iron Horse is our employee spotlight blog series that takes a look at the people that keep this agency and our clients moving and growing. Join us in celebrating these remarkable people as we dive into their passions, talents, and motivations.
As the summer season winds down, we’re winding up with our newest member of the Iron Horse crew, Barbie Mattie, our Vice President of Growth Strategy! Barbie brings a wealth of expertise and enthusiasm to our team, having been Vice President, Principal Analyst for the B2B Marketing Executive Service at Forrester. With a passion for family, travel, and the magic of live music, Barbie embodies the spirit of exploration and innovation that we hold dear here at IH.
Read on to learn more about Barbie!
What 3 words would you use to describe Iron Horse?
Culture, Audience Passion, Alignment
What’s your favorite part about working at Iron Horse?
The culture, the people, the clients, the partners, the work, the leadership – Uzair’s the best!
What do you bring into every client relationship?
Experience, energy and perspective.
What’s your favorite new marketing trend?
I’m a big fan of confirming that the foundational work is complete before following trends. Succumbing to the latest trend, and not starting with solid business requirements, can lead to unwanted outcomes, including lost focus, failure to achieve goals, lack of clarity, etc.
Who is the most influential person to you?
I am influenced by anyone who aspires to be a better person than they were the day before.
What causes do you care about?
Anything having to do with helping children and Parkinson’s Disease.
What book did you last read?
I’m about to finish Demon Copperhead by Barbra Kingsolver and since I joined the IH book club, I will start On Earth We’re Briefly Gorgeous.
If you had to eat one meal, every day for the rest of your life, what would it be?
Most important question – does pineapple belong on pizza?
No, but who I am to say.
Want to add your talents to our inspiring team at Iron Horse? Visit our careers page to check out all of our open roles.