The Art of B2B Market Research: Understand Your Audience Better–and Fast

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Jon Vann Sprecher

Senior Content Strategist

Jon Vann Sprecher is a Senior Content Strategist at Iron Horse, helping B2B clients reach and convert key audiences within a complex buying cycle. Before joining Iron Horse, Jon was Associate Director of Content Strategy at Beutler Ink, where he collaborated with writing, social media, design, and Wikipedia Engagement teams, helping enterprise clients leverage their brands for growth.

Jon holds a Bachelor of Arts in English from the University of Puget Sound and a Master of Architecture from the University of Oregon.

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