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Behind the Screens.

Tips from Blaze Streaming Media’s Joe Christensen


We’ve all been to a virtual event where the session quality was sub-par – whether that be because of technical difficulties, glitchy video quality, or microphones that cut in and out. With the virtual event space becoming increasingly crowded, it’s become an arms race for planners to differentiate their events from the others – and it all comes down to session quality.

This week, we went behind the screens with Joe Christensen, President of Blaze Streaming Media, to talk through how planners can increase the production value of their virtual events. In our talk, Joe outlined three tiers of session production value:

    • Highest level – recording in the studio (at Iron Horse we like to call this “Hollywood”): Executives come to a sound stage where there is a full technician/ production team to record their presentation.
    • Second Level – sending participants remotely controlled kits: Blaze has full control of the camera and records locally so there is no degradation of quality.
    • Third Level – drop-shipping materials for a self-service experience: Ensure presenters have a high-quality webcam and microphone, but mostly hands-off.

About Behind the Screens

Behind the Screens is a LinkedIn interview series focused on virtual experiences and demand gen. Each episode, we ask a different industry leader to answer a burning question in about 5 minutes. Follow us on LinkedIn to catch new episodes right when they come out. To submit a question for an upcoming episode, email us at marketing@ironhorse.io.


Ellen Smoley & Stephanie Siemens are a dynamic duo on the growth marketing team at Iron Horse. They are passionate about ensuring all attendees receive a top-notch experience at virtual events, combining fun virtual activities with the latest technologies to meet specific client needs. When not scheming about new and exciting demand gen ideas, they can be found roaming the Bay Area for the perfect margarita.

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