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Behind the Screens.

Tips from Databricks’ Christina Zuniga


One of the most important parts of a virtual event is unsurprisingly the technical side. Since a virtual event is fully online, all systems and platforms used must be able to work together to make the event experience as seamless as possible for the attendees.

In this episode, we go behind the screens with Databricks’ Senior Marketing Operations Manager and 3x Marketo Champion Christina Zuniga to discuss technical considerations when planning a virtual event.

Tune in to hear Christina walk us through what you should keep in mind when thinking about the technical side of virtual events.

    • Make sure your virtual event software will integrate with your existing tech stack
    • Have an in-house expert (or consultant) look through documentation to verify the implementation process
    • Consider asking for a trial run of the software before purchasing


About Behind the Screens

Behind the Screens is a LinkedIn interview series focused on virtual events. Each episode, we ask a different industry leader to answer a burning question in about 5 minutes. Follow us on LinkedIn to catch new episodes right when they come out. To submit a question for an upcoming episode, email us at


Ellen Smoley & Stephanie Siemens are a dynamic duo on the virtual events team at Iron Horse. They are passionate about ensuring all attendees receive a top-notch experience, combining fun virtual activities with the latest technologies to meet specific client needs. When not scheming about new and exciting virtual event ideas, they can be found roaming the Bay Area for the perfect margarita.

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