Why (and how) top companies are investing in content marketing in 2024

Register Now

Behind the Screens.

Tips from Blaze Streaming Media’s Joe Christensen


How has video production been affected by the move to virtual events? Audio and visual needs are extremely important to the success of any event and are something that needs to be meticulously thought through when strategizing before an event.

The good news is – we’ve made it through the bumpy transition to online events and have learned so much along the way. The not-so-good news – the roadmap to launch and the effort needed in producing a virtual event is much more than most originally anticipated.

Tune in to hear Blaze Streaming Media’s President Joe Christensen talk through what he wishes people knew about virtual event production, including:

    • The lead up to launching a virtual event is just a long as an in-person event, if not longer
    • More weight gets placed on the presenters in the virtual setting, since they don’t have the in-person support and cues
    • Production processes should shift and focus on how to make sure presenters feel comfortable giving their talk remotely, so they can deliver their best possible product

About Behind the Screens

Behind the Screens is a LinkedIn interview series focused on virtual experiences and demand gen. Each episode, we ask a different industry leader to answer a burning question in about 5 minutes. Follow us on LinkedIn to catch new episodes right when they come out. To submit a question for an upcoming episode, email us at marketing@ironhorse.io.


Ellen Smoley & Stephanie Siemens are a dynamic duo on the growth marketing team at Iron Horse. They are passionate about ensuring all attendees receive a top-notch experience at virtual events, combining fun virtual activities with the latest technologies to meet specific client needs. When not scheming about new and exciting demand gen ideas, they can be found roaming the Bay Area for the perfect margarita.

Ready to learn more?

Set up a 30-minute consultation.

© 2023 Iron Horse. All rights reserved. Privacy Policy