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Behind the Screens.

Tips from On24’s Tessa Barron


It feels like you can’t have a conversation about events today without “hybrid” being brought up – it’s top of mind for lots of event marketers as we look to the future of the industry in a post-COVID world. But what does hybrid mean tactically for planners?

In this episode, we go behind the screens with On24’s VP of Marketing Tessa Barron to get her take as she talks through the future of virtual and hybrid events in 2021. She makes the case that the hybrid “frenzy” is a little bit too hyped up – and explains why.

Tune in to hear Tessa’s view on hybrid and what events will look like in 2021 and beyond:

    • The marketing channel doesn’t necessarily matter – engaging, interactive experiences should be the goal
    • Marketers should make sure their experiences connect and ultimately engage with their audience wherever they are on the buyer’s journey
    • “A hybrid world is a multi-channel world”

About Behind the Screens

Behind the Screens is a LinkedIn interview series focused on virtual experiences and demand gen. Each episode, we ask a different industry leader to answer a burning question in about 5 minutes. Follow us on LinkedIn to catch new episodes right when they come out. To submit a question for an upcoming episode, email us at marketing@ironhorse.io.


Ellen Smoley & Stephanie Siemens are a dynamic duo on the growth marketing team at Iron Horse. They are passionate about ensuring all attendees receive a top-notch experience at virtual events, combining fun virtual activities with the latest technologies to meet specific client needs. When not scheming about new and exciting demand gen ideas, they can be found roaming the Bay Area for the perfect margarita.

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