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Behind the Screens.

Tips from Allocadia’s Bróna O’Connor


At the core of moving forward in this new events landscape should be something essential to marketers – the focus on creating timely and valuable content. If you don’t have killer content for your attendees to consume, you may be doomed to fail. This past year has taught us a lot as marketers, but this essential piece should be at the forefront of our minds as we look to the future of events.

In this episode, Allocadia’s Senior Director of Demand Gen Bróna O’ Connor gives us this very important reminder to frame the conversation around her key considerations for moving forward with virtual and in-person events.

Tune in to hear some key insights Bróna shares in our conversation:

    • Answer “what’s in it for me?” – consider including an incentive to attend webinars or events
    • Invest in a brand name at your event to help amplify your message
    • Find new ways to reach your audience – think about utilizing Zoom landing pages and partner networks to increase your reach

About Behind the Screens

Behind the Screens is a LinkedIn interview series focused on virtual experiences and demand gen. Each episode, we ask a different industry leader to answer a burning question in about 5 minutes. Follow us on LinkedIn to catch new episodes right when they come out. To submit a question for an upcoming episode, email us at


Ellen Smoley & Stephanie Siemens are a dynamic duo on the growth marketing team at Iron Horse. They are passionate about ensuring all attendees receive a top-notch experience at virtual events, combining fun virtual activities with the latest technologies to meet specific client needs. When not scheming about new and exciting demand gen ideas, they can be found roaming the Bay Area for the perfect margarita.

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