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Behind the Screens.

Tips from Allocadia’s Bróna O’ Connor


The next big thing: hybrid. Everyone is itching to get back to in-person events, but what learnings can we take with us as we move forward from 2021 and beyond? We’ve learned a ton from the virtual explosion we witnessed in this past year, and the future should include the best of both worlds.

This week we go behind the screens with Allocadia’s Senior Director of Demand Gen Bróna O’ Connor to see what she’s most excited about in this new hybrid world.

In blending the old with the new, Bróna is excited about:

    • We’re not going back to normal – taking what’s worked in the past and blending with lessons we’ve learned in the digital world
    • Improved focus on marketing efficiency – make sure your team is aligned on business goals
    • Continued reliance on marketing insights – “if it’s not working, don’t keep doing it”

About Behind the Screens

Behind the Screens is a LinkedIn interview series focused on virtual experiences and demand gen. Each episode, we ask a different industry leader to answer a burning question in about 5 minutes. Follow us on LinkedIn to catch new episodes right when they come out. To submit a question for an upcoming episode, email us at marketing@ironhorse.io.


Ellen Smoley & Stephanie Siemens are a dynamic duo on the growth marketing team at Iron Horse. They are passionate about ensuring all attendees receive a top-notch experience at virtual events, combining fun virtual activities with the latest technologies to meet specific client needs. When not scheming about new and exciting demand gen ideas, they can be found roaming the Bay Area for the perfect margarita.

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