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Behind the Screens.

Tips from Teladoc Health’s Suzanne Draper


The sales kickoff (SKO) is a time to motivate, educate, entertain and celebrate your sales team. Not surprisingly, many of the best practices event managers rely on to create memorable SKOs need to be adapted to create the same experience online.

In this episode, we go behind the screens with Teladoc Health’s Event Manager Suzanne Draper to talk about her recent experience planning a virtual SKO. 

Tune in to hear Suzanne share what she had to let go of—and what she did instead—to create a virtual SKO experience that beat expectations and achieved Teladoc Health’s goals. 

    • Planning your virtual SKO agenda
    • Creating content for your virtual SKO
    • Making sure employees feel celebrated

About Behind the Screens

Behind the Screens is a LinkedIn interview series focused on virtual events. Each episode, we ask a different industry leader to answer a burning question in about 5 minutes. Follow us on LinkedIn to catch new episodes right when they come out. To submit a question for an upcoming episode, email us at marketing@ironhorse.io.


Ellen Smoley & Stephanie Siemens are a dynamic duo on the virtual events team at Iron Horse. They are passionate about ensuring all attendees receive a top-notch experience, combining fun virtual activities with the latest technologies to meet specific client needs. When not scheming about new and exciting virtual event ideas, they can be found roaming the Bay Area for the perfect margarita.

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