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Behind the Screens.

Tips from Logitech’s Lindsay Lazar


In-person events are all about experiences. The more memories you can associate with a particular event, the better chance you have of remembering it in the long term. This is something historically that has been lacking in virtual events, and something that planners need to get creative with to solve for.

In this episode, we go behind the screens with Logitech’s Marketing Program Manager Lindsay Lazar to talk through a virtual event experience paired with a direct mail kit that really stuck with her.

Tune in to hear Lindsay discuss the VIP experience her company hosted and explain why it was a smashing hit.

    • Pair a strategic meeting with a fun activity to give attendees the best of both worlds
    • Send a high-end direct mail kit to execs
    • Encourage engagement and discussion to ensure attendees feel like they are at happy hour

About Behind the Screens

Behind the Screens is a LinkedIn interview series focused on virtual events. Each episode, we ask a different industry leader to answer a burning question in about 5 minutes. Follow us on LinkedIn to catch new episodes right when they come out. To submit a question for an upcoming episode, email us at marketing@ironhorse.io.


Ellen Smoley & Stephanie Siemens are a dynamic duo on the virtual events team at Iron Horse. They are passionate about ensuring all attendees receive a top-notch experience, combining fun virtual activities with the latest technologies to meet specific client needs. When not scheming about new and exciting virtual event ideas, they can be found roaming the Bay Area for the perfect margarita.

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