Leveraging Content to Accelerate the Buyer's Journey

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Virtual Events

Stay connected and drive growth with virtual events.

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It’s time to stop thinking about virtual events as online physical events.

Where do you need help?

Our approach.

Virtual events are neither a 1-to-1 replacement for in-person events, or “expanded webinars.” At Iron Horse, we take a digital-first approach that leverages the flexibility, versatility, and trackability of the online space while maintaining focus on the true goal of any event—to connect, deeply, with your audience.

We draw on our relationships with platform vendors across the virtual event ecosystem and our digital marketing and event demand gen domain to help you plan, promote, and execute premium virtual events that delight your audience and grow your business.


Iron Horse’s guidance on platform selection, platform build, metrics development and strategic event promotion was instrumental in the success of our virtual user conference.
Darlene Smith • Senior Director, Marketing Events, Guidewire


Create a virtual event that stands out from the crowd.

Virtual events can feature dozens of sessions over multiple tracks. They can include pre-recorded sessions, live sessions, Q&As, networking opportunities, and elements of gaming and fun. Pulling this all off depends not only on having platforms that deliver the capabilities you want, but designing the agenda, user interactions and sponsor engagements to support success. We take a holistic view of the experience and ensure every aspect is intentionally designed and integrated to deliver a seamless and delightful experience for all stakeholders.

OUR virtual event strategy & design services include:

  • Experience design (before, during & after)
  • Virtual event platform selection
  • Video platform selection
  • Audience segmentation & analysis
  • Value proposition & competitive positioning
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Get attendees to register
—and show up.

With their lower price point, lack of size constraints, and the ability to attend from anywhere, virtual events offer an opportunity to bring together a larger, more diverse group of attendees than physical events. To meet higher registration targets, event marketers need to expand awareness way beyond your usual audience. At the same time, with virtual events, registration is just the first step—especially when your programming is low-cost or free. We create omni-channel campaigns that leverage a portfolio of tactics to help you go beyond sign-ups to make sure your attendees show up, stay engaged and re-engage after the fact—for true engagement that drives growth.

OUR virtual event demand gen services include:

  • Content development & marketing
  • Pre-, during and post-event nurture
  • Social media amplification Performance media
  • Speaker & sponsor promotion kits


Let go of the stress of event planning and execution.

Any event planner knows that having great content is what gets attendees through the door, but you still have to deliver a great experience once they’re there. For a virtual event, this means making it easy for attendees to find and engage with the content they want, and having solid backup plans for anything that can go awry. With your team, attendees, and speakers dispersed across the country or globe, and your event experiences reliant on multiple technologies, that’s a lot!. We take the stress out of virtual events with end-to-end program management that includes rigorous testing of technology integrations and disaster planning. And we’re there with you during the event to provide A/V, tech, and moral support to deliver an experience your audience will talk about for months to come.

OUR virtual event strategy & design services include:

  • End-to-end program management
  • Event execution planning
  • Video content development
  • Technology platform integration and automation
  • A/V operations & support
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Enhance future campaigns with actionable event insights.

With every action being tracked at a virtual event, organizers get access to rich attendee engagement data that can be shared with sales teams, sponsors, and partners. Gain insight into the habits and interests of your ICP to build a more complete profile. Understand what worked and what didn’t about the event to create more tailored experiences for your next event. And, roll everything right into your marketing automation or CRM system, giving sales more context for in-pipeline opportunities and new ones. We help you sift through this wealth of data to surface—and use—the analytics that matter most to your business.

OUR virtual event analytics & insights services include:

  • Event performance dashboards
  • Session engagement
  • Sponsor marketing value
  • Prospect & account engagement scoring & insights
  • Sales intelligence
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Related resources.

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