Webinar
Transitioning from CMO to CRO: Insights from the Front Lines
Many growth-focused companies are organizing their marketing and sales functions under one revenue umbrella headed by a Chief Revenue Officer (CRO)—and many CMOs are being tapped for the role. Iron Horse’s Chief Growth Officer, Monica Behncke, interviews recent CMO-to-CRO convert, Latané Conant, about what the change has meant for 6Sense and her.
Speakers
Latané Conant
Chief Revenue Officer
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6sense
Monica Behncke
Monica Behncke
Key Takeaways
- CROs wear many hats.
They ensure sales and marketing alignment, identify opportunities for long-term sales growth, optimize the customer experience, and much more. - CROs optimize marketing and sales collaboration.
So that both teams understand the sales pipeline and strategy, participate in revenue planning, and contribute to revenue-generating activities. - CROs adapt to change.
They understand company culture, team dynamics, and workflows to gain trust and support from existing teams and avoid resistance.