Webinar
Buying Group Success: Filling in Data and Content Gaps
It's no secret that marketing to the buying group is best practice, but it's been long understood as something that's too hard to execute. That’s no longer true. In this Coffee Break we showed you why—and how you can leverage today’s tools and resources to make your buying group strategy really work.
Speakers
John Steinert
CMO
|
Informa TechTarget
Uzair Dada
FOUNDER & CEO
Key Takeaways
- Sales and marketing alignment is critical.
Tools like Gong reveal unstructured insights beyond traditional data sources, helping teams identify buying group members that standard data misses. - A well-defined conversation arc tailored to each persona.
Mapping messaging to each stakeholder ensures more effective engagement throughout the buying journey. - Leveraging intent data alongside AI-powered tools.
Combining these enables rapid iteration and personalization, making content strategies more targeted and efficient.