Inside Iron Horse is our employee spotlight blog series that takes a look at the people that keep this agency and our clients moving and growing. Join us in celebrating these remarkable people as we dive into their passions, talents, and motivations.
It’s April, spring is here, and we’re thrilled to spotlight one of our sunny members of the Iron Horse team, Madison Shaw! Madison has been with us for over a year in the role of Marketing Associate on the Gamer Demand Gen team. This taco-eating, summer-loving, coffee-drinker cares about things that truly matter, like stopping human trafficking and motivating more women to get into the eSports industry.
Read on to learn more about Madison!
What 3 words would you use to describe Iron Horse?
Proactive, Enthusiastic, Connected
What’s your favorite part about working at Iron Horse?
The people I work with and the projects I work on. It keeps work engaging and I know I have people who I can rely on when needed.
What do you bring into every client relationship?
I am attentive and adaptable when it comes to our clients. Occasionally, unexpected hurdles arise and I make a continuous effort to be understanding and adaptable in moments of need.
What’s your favorite new marketing trend?
Affiliate and/or Influencer Marketing is a fascinating marketing tool. Because creators have developed a relationship with their audience, their opinion is trusted. Brands can leverage this for potential sales and exposure by tapping into that established audience.
Who is the most influential person to you?
My step-dad, Bill. He is the person I go to when I need advice I can trust and he largely influenced the values I have today.
What causes do you care about?
Human Trafficking, Women in eSports, Animal Welfare.
What book did you last read?
Attack on Titan Vol. 1
If you had to eat one meal, every day for the rest of your life, what would it be?
Most important question – does pineapple belong on pizza?
Want to add your talents to our inspiring team at Iron Horse? Visit our careers page to check out all of our open roles.