How to realistically market to the whole buying group.

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Eloqua Consulting Services.

Enhance the customer journey and streamline your funnel.

Leverage a comprehensive marketing automation solution to streamline and unify your marketing and sales processes for improved customer engagement.

Iron Horse’s Eloqua-certified consultants provide the experience and know-how to help you effectively nurture and convert leads.

  • DESIGN AND STREAMLINE THE CUSTOMER JOURNEY

    From initial awareness to purchase, our experts provide strategic guidance in demand funnel development, lead scoring, and nurturing to enhance sales and marketing efforts, and drive better results.

  • ENSURE THAT MARKETING AND SALES WORK TOGETHER

    Unite your sales and marketing teams around a unified view of lead data, and improve lead management and handoff strategies.

  • OPTIMIZE ORGANIZATIONAL PERFORMANCE

    Ensure seamless data flow, automated processes, and maximized operational effectiveness between Eloqua and your other investments in marketing and sales technology.

  • GET HANDS-ON, END-TO-END CAMPAIGN GUIDANCE

    Iron Horse consultants will help you continuously refine your campaigns, equip your teams with the necessary tools, training and resources, and effectively execute your campaign strategies.

  • ADVANCE YOUR MARKETING AUTOMATION MATURITY

    Our experts will help you assess your marketing automation maturity, develop a strategic roadmap to advance to a more proficient stage, and implement the roadmap to enable continuous optimization.

  • MIGRATE YOUR EXISTING MARKETING AUTOMATION PLATFORM TO ELOQUA

    We’ll help you plan a structured migration approach based on your business objectives, ensuring that they align with your priorities and constraints.

Our Eloqua services include:

  • CURRENT STATE ASSESSMENT
  • NURTURE PROGRAM DESIGN & DEVELOPMENT
  • LANDING PAGE & EMAIL TEMPLATES
  • DEMAND GEN PROGRAM ACTIVATION & OPTIMIZATION
  • LEAD MANAGEMENT
  • DATA MANAGEMENT & INTEGRATION
  • ELOQUA TRAINING & ENABLEMENT
  • B2B MARKETING ANALYTICS
  • MARKETING & SALES ALIGNMENT
  • LANDING PAGE & EMAIL TEMPLATES

Ready to convert your Eloqua investment into sustained and scalable growth?

Talk to our experts Arrow Right

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