Iron Horse Measurement & Analytics Services.

Gain and easily report an accurate picture of whether your go to market efforts are delivering the outcomes you want—and how they contribute to your company’s growth goals.

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To drive the outcomes you want, you need to understand the impact your programs have.

Here’s how Iron Horse can help.

ANALYTICS ASSESSMENT

Evaluate your current marketing analytics infrastructure, processes, and performance around data collection, analysis and reporting and gain a roadmap for improvements based on your business goals.

VISUALIZATION & INSIGHTS

Transform raw data into meaningful visualizations and actionable insights. Grasp the big picture and uncover valuable opportunities for growth with interactive reports, dashboards and performance analysis.

DATA MANAGEMENT & INTEGRATION

Bring disparate data sources into a common format (e.g., data warehouse, data lake) to create a robust and streamlined data ecosystem from which you can derive valuable insights and make informed business decisions.

ADVANCED B2B MARKETING ANALYTICS

Leverage the latest methods and technology to solve complex marketing analytics challenges, including media mix modeling, multi-touch attribution, paid media budget analysis, customer segmentation, and predictive modeling.