Webinar
Smarter, Not Harder: How Marketers Can Drive Sales Efficiency
Everyone wants to make sure sales and marketing are “aligned”, but that means more than just moving around your org chart. Join Nancy Maluso and Maria Gianotti to learn how getting sales and marketing on the same page can drive efficiency throughout your organization.
Speakers.
Nancy Maluso
Chief Marketing and Strategy Officer
|
Edgio
Maria Gianotti
Sr. Director, Growth Marketing
Uzair Dada
Founder & CEO
Cheri Hulse
Vice President, Strategy & Research
|
ON24
Key Takeaways.
- The buyer’s journey has gotten more complex.
Larger buying committees need more touchpoints, which make efficiency more important than ever. - Efficiency starts from the top down.
Failing to create common success metrics makes collaboration harder for sales and marketing teams. - Communication is key.
From strategy and execution to reporting and feedback, creating open channels of communication make efficiency possible.