Webinar
How ABM Powers Growth and Better Buyer Experiences
In this session, Iron Horse and Demandbase partnered up to discuss ROI for ABM today, fueled by data from our State of Enterprise B2B Technology Marketing benchmark report.
Speakers.
Jay Famico
Chief Digital Officer
Sandra Freeman
VP, Strategic Marketing
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Demandbase
Key Takeaways.
- Alignment is a must for ABM.
True ABM requires a strong foundation built out of alignment between marketing and sales. - ABM measurement requires the right metrics.
To meet and exceed goals and objectives, teams need account-focused metrics, not lead-based metrics. - Buyer experiences must be unified.
A high-quality, streamlined buyer experience will guide and accelerate the customer journey.